October 4th, 2016 jamesdouthwaite

Special Touches To Add Value To Every Order

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Pinterest is brimming with unique and quirky ways to add personality to bridal bouquets, event flowers, corsages, buttonholes and everyday blooms. Not just reserved for Etsy sellers, crafty and unusual accessories needn’t be extra effort or costly. In fact, Corsage Creations are sharing ways for florists to add sparkle to florals of all shapes and sizes, allowing you to offer special touches with serious added value.

Take our bunches of faux baby’s breath. Felt and fabric flowers are making a comeback thanks to cute arrangements appearing all over the internet. A pack of pearled baby’s breath contains six bunches at £3.95 per pack trade price. With a 2.5 mark-up each bunch can retail for £1.65; that’s cheaper than many mid-range fresh stems and fills a large surface area with a unique, permanent alternative.

There’s a huge market for romantic red rose bouquets, each adorned with its own special sparkle, and while some might say only diamonds will do, we offer tons of perfect alternatives. So if you’ve a customer-base with a penchant for things that sparkle, then we’ve got something for you.

 

 

We’ve the widest range of diamante pins around, and their crystal bunches total just 25p per bunch with a 2.5 mark-up; that’s a very small cost for an addition that could give a big boost in perceived value for your customer. Pick up a few packs of diamante branches to make a seriously sparkling statement with your florals, or create a dazzling window display using scatter diamonds and clear vases.

If your customers are more likely to wear pearl earrings over diamante bling have a go at wiring some subtle cream bead bunches into your work. At just 20p per bunch with a 2.5 mark-up they’re a steal and can add a thoughtful detail to orders of all sizes.

 

 

Pearl pieces are in abundance at the our webshop, be it whole loops perfect for spiralling into hand-tieds, plus sprays, pins, garlands, stick-ons and more.

Try designing with mini bunches or iridescent mixed mirror crystals for an other-worldly style, and check out our bling stickers and stick-on rhinestones for final finishing touches.

 

 

We also offer a wide range of leaf designs, with popular gleaming leaves at a trade price of just 33p per piece (£3.95 per pack), and a wide range of other styles in colours from silver to green to gold, with added sparkle or demure lace designs.

You might just be used to adding a novelty pick to orders at Christmas, but with this selection, non-flower pieces don’t have to be reserved for the peaks.

Browse the full range at corsagecreations.co.uk or view the latest brochure.

Images: designs by Hattie Ali, Philip Holley, Katie-Jane Pridmore & Jens Jakobsen. Article created in collaboration with Corsage Creations.

September 26th, 2016 jamesdouthwaite

Ideas & Images For Your Internet Marketing

Cyberspace is the first place any bride-to-be, event planner or flower lover will look for inspiration and supplies for their upcoming event. So having a strong digital presence, be it with a bespoke website that shows visitors exactly who you are and what you offer, or sharing a bubbly, beautiful social media feed, will tempt new and existing customers to buy more.

We supply florist accessories in all shapes and sizes from corsage wristlets to ribbons, wires and hair-pieces, and we want to help our customers make the most out of the web, so we’re even offering up our image bank as a free resource for florists to use. It’s packed with commercial floristry’s finest, showcasing a spectrum of prom and wedding work by three brilliant designers, and all the photos are free for florists to download, simply to browse for your own personal inspiration, or to share on your website or social platforms as examples of what you could recreate.

Your online presence (that is website, social media and blog — if you have one) is like your 21st Century shop window. Here’s our advice for keeping it up to scratch:

• Ideally, all of your digital platforms should carry the same brand throughout, showing pictures of your designs and giving a feel for what you’re like as an independent business. For example, it’s so important to have an About Us page on your website and the public will warm to friendly pictures of the team on Facebook.

• Ask your web designer to make sure your site is mobile-enabled, and to make sure your SEO is the best it can be (that is, where your site lies on Google’s rankings).

• Offering e-commerce is a plus, and stats show customers will respond to an easy ‘Buy Now’ button on your homepage, or a ‘Book Now’ button for wedding consultations could also prompt faster action.

• Never, ever let offers or banners go out of date. So make sure your Mother’s Day deal is removed by 5pm on Mother’s Day itself. And during the summer months, why not have prom and wedding promotions or photos ready to go live instead. If you offer unusual products like brooch bouquets or unique corsages, make sure they’re one of the first things your prospective customer sees on your site.

• Sharing images and links from other places is a great way to create interest on your social media pages. Just always remember to properly credit where credit’s due and don’t claim designs are your own when they’re not. And make sure you hit Retweet, or on Facebook, click Share directly from the source rather than saving an image to your computer and then reposting… That’s not good internet etiquette!

We are happy for you to use their gorgeous images to boost your profile or business. All the stunning designs featured in their image bank were created by Katie-Jane Pridmore, Jens Jakobsen and Philip Holley.

 

 

Here’s a great homepage example from Neil and Anthony at Design Element Flowers

 

September 26th, 2016 jamesdouthwaite

Floral Headdress & Hairpiece Designs

Popularity of the flower crown isn’t fading any time soon; increasingly sought after for weddings and events; parties, festivals, even christenings or birthdays, and we’ve seen a surge in florist workshops across the country, where guests learn the art of floral headwear.

Letterbox service Bloom & Wild held a sell-out flower crown pop-up in central Shoreditch, meanwhile Blue Sky Flowers, based at New Covent Garden Market, are preparing to celebrate National Flower Crown Day on 23rd September.

We love our lines in glitz and bling, there’s an array of silver and diamante pieces, like this Accent hair clip and Willow headband. Every item comes with a plastic attachment for cold-gluing flowers.

 

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Plus our accessories allow florist freedom and creativity, for example this diamante wire has been twisted into a headdress with delicate yellow flower heads. You’ll also find clear hair combs, a clear plastic and plain silver head band for fully flowered pieces, plus hair pins for finishing touches.

 

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For extra detailed head wear, check out the Imagination and Luxurious Head pieces, both have a 1940’s feel, as does the Gatsby Lace headband which comes in cream and would work well with ever-popular lace bridal gowns.

 

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But it’s not all bling and glitz. We also offer a range of festival style headbands. Available in a variety of colours and styles, these make natural-looking flower crowns a million times easier because you simply have to wire onto a pre-made head piece, giving you the freedom to create crowns as big or as dainty as you please.

 

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All Corsage Creations pieces are created with florists in mind, so you’re offered ease and flexibility with your products, with a focus on where you’ll place flowers.

 

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Designers: Jens Jakobsen, Philip Holley, Katie-Jane Pridmore

June 22nd, 2016 jamesdouthwaite

12 Prom Corsage Ideas To DYE* For

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How to make a corsage is one of the most Googled queries in floristry and we can see why. Do you wire or glue? How much stem do you snip? And what about buttonholes, isn’t there an easier way?!

As florists of course you know most of the answers but prom accessories have been undergoing a serious surge in popularity plus an upheaval in methods so we’re sharing a range of contemporary ideas in both style and technique so you’re totally ready for that swarm of teenage customers we hope will arrive over the next few weeks.

 READ OUR ULTIMATE CORSAGE GLUE GUIDE 

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Blue roses?! Yes, blue roses!! Whatever you think of them, it’s proven that loads of teen prom-goers are head-over-heels for dyed blooms and don’t give a damn that they’re not au naturel, so don’t be shocked to find a few in this list. We adore the way Philip Holley has combined one with a striking peacock feather on the Zoey Corsage Cuff. With that stunning dress, we reckon this really is a mix of colours to die for, even if they are dyed. *Pun intended!


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The colouring of the beaded Nadya Corsage Bracelet is coordinated perfectly to bring out gold touches in this Treasure Chest brooch and pink shadows within this chrysanth bloom. A great choice for selling to girly girls with added bright pink Flutters feathers.

 


 

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Achieve a more demure look with orchids and a touch of gyp. Dark green fern contrasts elegantly with whites and pearls, and for something unique, this wristlet comes with a watch.

 


 

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Another blue, this time teamed with spiky succulents and thistles with sleek dark callas and foliage. The result? The perfect choice for a teen prom-goer who picks out the Rocker wristlet from your pick n mix selection.

 


 

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A very special prom accessory, or an even more special gift from a first date? We adore the combination of shells and fuchsia in the design above, and with a touch of cold glue and a bundle of patience, stunning detail work like this won’t take as long as you think.

 


 

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Before offering design suggestions, ask teen customers what their prom outfit will be like. This Stylin bracelet and Sparkling Heirloom brooch pick out the subtle sparkle on our model’s dress perfectly.

 


 

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Never sure whether your stems are poking the right way? If you can’t cut your flower at its head and have to leave some stem, often bits poking out of your corsage can look out of place. As with this calla-on-a–cuff design, add a colourful floral collar to detract and neatly tape-up to make the whole thing tie-in to create the desired shape.

 


 

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Here’s another example of detracting from an unruly stem with bullion wire wrapped around the end of this scabious on a silver Rocker bracelet.

 


 

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Not too big and not too small, traditional in style but oh-so-pretty, this design simply glued to the Savannah wristlet is a sure-fire win with young prom-goers.

 


 

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Sparkles! For so many teens there’s just never enough. Go on, give them what they want. Find the pearls and glitzy picks here.

 


 

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Great for corsage customers looking for a very simple piece; this Athena wristlet has a plain silver band but of course comes complete with the special Corsage Creations plastic attachment for gluing any flowers you choose.

 

June 17th, 2016 jamesdouthwaite

Prom Buttonhole Ideas

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We’re in the peak of prom season so prime time to get your name out there amongst your local teenage scene, promoting your wares and making it known that corsages and buttonholes are an essential item for the end-of-year ball. This week we’re sharing inspiration for buttonholes; because the boys need a special school-leavers accessory too, and the range of boutonnieres from Corsage Creations is perfect for teen prom-goers because it allows for maximum creativity and lets you be a bit more ‘out there’ than your average grown-up groom.

The Florentine offers a large flat surface perfect for getting the cold glue out and getting creative. Below.

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Say goodbye to fiddly stem-wrapping with this Calla Lily boutonniere which acts as a miniature vase for the most delicate of flower heads, with just a touch of glue needed to hold everything in place. We love Philip Holley’s choice of colours and materials here; kanga-paws combined with blackberries! Above.

This simple and elegant idea also uses the Calla Lily boutonniere plus some Chic Leaves with a dainty, tight rose head on a bed of skeleton leaves. Below.

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The Monstera Bouttonniere is another piece perfect for gluing. If you’ve a pick ‘n’ mix prom bar set up in-store, have some delicate flower head ideas on-hand so your customers can pick the materials themselves. Above.

The Calla Lily boutonniere also works with larger stems too, and looks sleek with its namesake. Below.

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The same goes for this art-deco style Grecian boutonniere; a classic design and one teenage boys can keep forever for future events… why not suggest they come back to you for fresh flowers. Remember he could be your customer for many Mother’s
Days and more occasions to come. Below.

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Use the Grecian or Florentine as a blank slate and completely cover in flower heads or just add a few adornments. Above.

For easy-to-glue boutonnieres in a whole range of styles plus loads more prom accessories and essentials, visit corsagecreations.co.uk.

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May 4th, 2016 jamesdouthwaite

How To Use Our Fairy Tale Brooch Bouquet Kit

In this video we show you how to make a Brooch Bouquet using our Fairy Tale Brooch Bouquet Kit:

Fairy Tale Brooch Bouquet Kit (BK1612)

A Roll of Organza (SO1112)

A Roll of Metallic Wire (MW1107)

Oasis Floral Adhesive (FA1754)

May 4th, 2016 jamesdouthwaite

How To Use Our Fantasy Brooch Bouquet Kit

In this video we show you how to make a Brooch Bouquet using our Fantasy Brooch Bouquet Kit:

To make this you will need the following:

Fantasy Brooch Bouquet Kit (BK1603)

A Roll of Organza (SO1112)

A Roll of Metallic Wire (MW1107)

Oasis Floral Adhesive (FA1754)

August 26th, 2015 jamesdouthwaite

The Scoop On Our Drop In Photoshoot

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When we asked Jens Jakobsen, Philip Holley and Katie-Jane Pridmore to get together one early Wednesday morning in New Covent Garden Flower Market, handed them buckets of flower thanks to Dennis Edwards and Porters Foliage, plus a massive array of our accessories, picks, pins and sparkly things we couldn’t have been more blown over by the outcome.

Not only did our designers (plus a handful of lovely drop-ins) produce over 50 pieces of varied and exquisite work, but they also clicked as a team leading to such a fabulous floral atmosphere that no one wanted to go home! Hattie, a newly launched florist, dropped in with her husband Erkan to have a go. After creating a princess pink bouquet using the Rhinestone Romance Bouquet Collar and Butterfly Pins, Erkan said, “I’ve never seen my wife this happy, not even on holiday!”

 

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Top: Hattie and Erkan Ali, Bottom: Cathy Penrose, The Flower Shop Oxfordshire

The lovely Pip Bensley, Mala Williams, Cathy Penrose, Davinder Sahota and Anita Choudhary also popped in and created some beautiful work, proving our ‘drop-in photoshoot’ model a success and one we’d love to use again.

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Caroline Marshall-Foster and Jens Jakobsen comparing corsage tips

Pip Holley of Bournemouth-based Willow Floristry said, “What an amazing and inspiring day. The Corsage Creations products were beautifully designed and an absolute joy to work with. Caroline and Hannah of Purple Spotted Media had chosen perfect materials for us to work with and the organisation of the day was spot on. Working with designers such as Jens Jakobsen, Katie-Jane Pridmore & Pip Bensley proved to be so much fun. A perfect day of design in my opinion.”

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Karen Hatch Photography and one of our lovely models Georgie

The event, organised for us by The Florist, created floristry in a huge spectrum of styles ranging from woodland princess and eclectic boho to intricate artistry, punk, princess and everything in between. Our fabulous photographer Karen Hatch shot each design over the course of two days, both in still life and ‘on location’ in Caroline’s back garden with a few teenagers roped in!

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Pip Holley, Willow Floristry, and Caroline Marshall-Foster 

We’ve a natural, blousy flower crown by Katie-Jane, a collection of intricate, one-of-a-kind corsages and buttonholes by Philip and some serious structural masterpieces by Jens, plus a fair few pieces using – shock horror – Caroline’s favourite blue roses. Yes you may think they’re tacky (and don’t get us wrong it took some persuading for our designers) but if they sell they must be photographed and we reckon they did a brilliant job.

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Pip Holley giving the blue roses a chance!

With our product laid out to fill an entire stage in one corner of London’s famous flower market, the designers could pick from armatures, wristlets, tiaras, hair clips, boutonnieres, wraps, stickers, feathers and more, generating designs from blingy corsages perfect for a teen prom-goer to stylish floral jewellery and tons of drop dead beautiful bridal bouquets.

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Katie-Jane Pridmore and Pip Holley working together

Katie-Jane, owner of Garden Studio Events, said, “It was a pleasure to be asked to work with Corsage Creations for their photoshoot. They have a huge range of products that did not disappoint, in fact there were not enough hours in the day to be able to use everything! The whole day was fun and relaxed, which I think reflected in our work. It was nice to have other florists drop in and see what they thought of the products. All in all I think the day was a huge success. Myself, Jens and Philip are all so different, so between the three of us we managed to created lots of different style designs which showed the products off in ways they hadn’t been used before! ”

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Katie-Jane working on a headdress

The shoot was commissioned by James Douthwaite, head honcho at Corsage Creations, who wanted to see his products used a little bit differently, which is why we opted for three designers we knew would each bring something new and varied to the table but who also come from floral businesses where saleability is key.

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Karen at work

James comments, “It was a fantastic couple of days, with some great designers! It exceeded my expectations and was really well organised by Hannah and Caroline. I was really impressed with the variety of designs from the contemporary and elaborate bouquets to the commercial corsages. And designs fit for any occasions from a rustic wedding to a glitzy prom!”

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Jens’ business Jens Jakobsen Floral Construction is based in London. He said, “It was like being in an Alice in Wonderland film set! With new glittery products and flowers everywhere it was a true fairytale day — suddenly stardust was created — it was magnificent. A day you wish would never end, just like in the fairytales.”

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Jens creating a chair-back design

With so many photos to share you’ll be seeing the full range over the coming months in articles and updates, so stay tuned to theflorist.co.uk, corsagecreations.co.uk and Facebook and Twitter for all your prom and wedding inspiration. Here’s a sneak peek of what’s to come…

With very special thanks to…

New Covent Garden Flower Market, for their space and assistance.

Dennis Edwards Flowers, for a huge and utterly stunning selection of blooms.

Karen Hatch and her brilliant photography.

Porters Foliage, for all our fabulous greens.

C Best, for the loan of their oh-so important sundries and vases.

– Zoe, Georgie and Olivia for being such marvellous models.

 

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All our wristles & hair clips come with an attachment for gluing, or if you’d like to add to a headband why not add cardboard for the same effect!

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May 6th, 2015 jamesdouthwaite

Six Ways to Put a Spring into Prom Sales

1. Get out there and sell your­self! Proms are a rapidly expand­ing mar­ket thanks to US film and TV. Young Brits are keen to match their Amer­i­can coun­ter­parts with a big­ger and bet­ter bash each year, but many stu­dents aren’t aware of how many excit­ing options are avail­able to them. So the best way to make your­self and your offer­ings known is to actu­ally go out and visit schools. Hand out fly­ers, show off exam­ples, and even hold ‘have a go’ ses­sions if schools allow it. Check out our mar­ket­ing pack for more ideas.

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2. Offer some­thing for every­one. We have a mahoosive range of cor­sage bracelets in styles to suit all. Stu­dents will be clam­our­ing to bet­ter each other with cus­tom cor­sages, so let each of their per­son­al­i­ties shine through with designs for every­one from punk rock­ers to pretty pink princesses. Grab your­self a Prom Starter Pack at just £100 trade price for bracelets, acces­sories and a dis­play rack.

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3. Don’t waste mar­ket­ing oppor­tu­ni­ties. Renowned florist Neil Whitaker swears by prom PR tac­tics, his win­dow dis­play and social media are key. Have fun cre­at­ing a prom win­dow to pull passers-by inside, and make sure you pho­to­graph it as well as all your funky cor­sage and but­ton­hole ideas to share share share away. Most teens’ eyes are glued to a screen 247 so social media is an essen­tial route to pick­ing up prom sales.

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4. Set up a pick n mix prom bar. Florists who tried this last year said it worked won­ders for cor­sage sales because eager teens loved being able to pick and choose each aspect of their cor­sage. With a box for bracelets, rib­bon, sparkly acces­sories and more you’ll cre­ate an in-store buzz and inspire those future flower buy­ers. Get your cor­sage dis­play stand here.

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5. Cus­tomise cor­sages to the max. Fill your prom bar with a range of add-ons so each stu­dent can feel super spe­cial on the big day and you can add value to designs. We have a huge range of acces­sories from Bling it On Stick­ers and Cloud 9 Feather Accents to sub­tler gold Chic Leaves and green Cor­sage Leaves. You can even help young love blos­som with spe­cial his and hers cor­sage and but­ton­hole cou­ples sets.

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6. Take advan­tage of your tar­get mar­ket. Young minds are eas­ily inspired and many mums and dads will be will­ing to splash out to make the first prom oh-so-special for their lit­tle dar­lings. Teens are much more likely to show off and go wild than your aver­age adult flower buyer, so really push your extrav­a­gant designs and use prom sea­son as an oppor­tu­nity to let your cre­ativ­ity run wild. You’ll find tons of inspi­ra­tion on our YouTube channel.

Arti­cle cre­ated in col­lab­o­ra­tion with Purple Spotted Media.

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March 6th, 2015 jamesdouthwaite

How to make an alternative Bridal Brooch Bouquet and Flower Bouquet.

This video shows how to create a gorgeous alternative to both a Bridal Brooch Bouquet or Flower Bouquet using our Superior Single Brooch Bouquet.

To make this you will need the following:

Superior Single Brooch Bouquet (SU1503)

A Roll of Organza (SO1112)

A Roll of Metallic Wire (MW1107)

8cm Rose Bunch – White (YF139W)