August 29th, 2019 jamesdouthwaite

18 tips for holding successful wedding consultations


Our industry survey showed brides and grooms most often make first contact with their florist about one year ahead of their wedding date. Unfortunately for florists, that means that you’re busy dressing venues and delivering bouquets this wedding season, it makes sense to start thinking about next year’s wedding bookings.

Here, we’re sharing 18 top tips to help those consultations run without a hitch a whole year before your new customers get hitched.


Planning their designs 


1. Avoid Pinterest pain by showing your own style and skills first.
As soon as a prospective wedding client gets in touch to book a consultation, send them your portfolio – whether it’s a predesigned digital pack or a link to your website or Instagram – and suggest that they have a look at your previous work. While you’ll never stop brides bringing Pinterest boards, you can at least offer your own examples so they can see whether their perfect look fits with your style. Some florists even say they recommend other local florists if they don’t feel their brand works with a couple’s requirements.


2. Show them this list of the most popular wedding items.
These items are listed in order of popularity according to the 200 florists who responded to our survey. Show it to your couples at consultation so that they know what options are available – including the often forgotten ‘thank you’ bouquets – but add that unique ideas are possible too (see next point).

  1. Bridal bouquet
  2. Buttonholes
  3. Bridesmaids bouquet
  4. Corsages
  5. Gift bouquets for wedding party
  6. Long and low table arrangement
  7. Jam jars/ small scatter vases
  8. Cake decoration
  9. Low/ small table centrepieces for guest seating
  10. Wand, pomander, small basket of petals for flower girl/ children
  11. Flower crowns/ floral hair accessories
  12. Tall table centrepieces for guest seating
  13. Aisle ends
  14. Pedestal arrangement (e.g. for church ceremony)
  15. Garlands
  16. Floral archway (e.g. over church doorway)
  17. Wedding hoop designs
  18. Hanging designs/ installations
  19. Large scale work e.g. flower wall, moongate, chuppah
  20. Chair backs
  21. Plant decorations


3.  Remember people won’t ask for what they don’t know about.
Ideally, a couple will only order wedding flowers once in their lifetime, and not everyone trawls wedding blogs so they’re unlikely to know just how many options are available. At the consultation, explain or show examples of ideas they might not think of from different makeup styles of bouquets through to unique options like hair pieces, brooch bouquets, feathers, personalisation options, flower girl specials like bags and wands or wedding hoops.




4. If they don’t have a clue where to start, ask for one word.
Asking them to think of a word that best describes the theme of their day might give you a clearer idea of what they really want, more so than a favourite colour or flower. For example, their favourite bloom might be Bird of Paradise but with the words ‘rustic’ or ‘country’ you’ll instantly know to avoid Strelitzia. Explain that this also impacts on the method you’ll use to make things, for instance a tightly bound, wired or loose bridal bouquet.


5. Recommend embracing seasonality.
Planning wedding flowers with a seasonal mindset is not only often better for the environment, but it allows you to be more flexible with what you promise and could even mean you can leave some variety decisions open until the last minute when you know that a certain stem is available in quality. Sometimes it can prove cheaper as well, as anyone who’s ever tried to source peonies for a late summer bride will know.


6. Offer alternatives to fulfil dreams at low-budgets.
It’s easy to feel frustrated by brides requesting a million-dollar flower wall at a fraction of the cost, but try to remember that they go into a consultation with no pre-existing knowledge. There are all sorts of options to suggest; reusing ceremony flowers for the reception, swapping luxury flower varieties for similar alternatives, adding size and impact to low-value arrangements by hiring out plinths (see example pic above), or having hoops as bridesmaid bouquets and hanging them up as décor.Even a luxury-style flower wall can be recreated at lower costs by using a reusable foliage tile base.

And if they can’t let go of their Pinterest dreams, remind them it’s always nicer to have something unique than an exact replica of someone else’s wedding.




7. Ask whether they follow trends.
If so, you’ve got a lot more scope to suggest exciting, creative, fun and higher-budget ideas, from flower clouds and ostrich feathers to preserved flowers, floral crowns and wedding hoops.


8. Think about offering faux.
The quality of artificial blooms really is improving, and they’re now far more accepted among all sorts of circles including high-end stylists and bloggers. They can be a cost effective method because you can hire out reusable arrangements, or add more mark-up and sell much higher-value bouquets that can be kept forever. Plus, with heatwaves becoming more and common you can rest safely knowing they’ll avoid a hot summer wilt.


9. Offer other kinds of venue décor.
Be one step ahead and offer what venue styling companies do. In our survey one florist said, “More and more venue styling companies are decorating the reception venues – no one wants venue decorations and table centrepieces anymore. More than ever before I am doing bouquets and buttonholes only.” If weddings are a crucial element of your business, become a florist and décor service rolled in one by offering everything for the big day. We now supply extra-large artificial trees including cherry blossom and ficus, as well as jute, fabrics, plinths and event pieces like cake stands and crystal globes.




FAQs & sticky situations


10. Prepare a line to politely explain why something might be more expensive than they expect.
For instance, “We have to charge this much for our time because this [bouquet/ arrangement/ corsage/ installation] might only take [30] minutes to make but it took [30] years of training and experience to learn the skills needed to make it. That also means not only will it look beautiful, but it will be made with the correct mechanics to [be lightweight/ stay upright/ avoid falling apart] without wilting before the end of your wedding day.”

“We have to charge a small mark-up for flowers because florists are like good chefs who know their ingredients. They know which vegetables taste best with which meats as well as where those ingredients should come from and what to do differently with each of them. We know which flower varieties work together, where to source each one to find it in best quality and how to treat each one differently to keep them strong and fresh.”


11. Plan your response to making a mock-up.
While it can be sensible to mock-up something you’ve never made before if it’s got mechanics you’re unsure about, most florists prefer not to offer them because they can be costly, time-consuming and worrying if the end-result doesn’t end up exactly the same. Some florists charge fees for mock-ups, otherwise, there are reasons you can use to say no. For instance, if any of their flowers are seasonal it’ll be impossible to make a mock-up earlier in the year.

Or quote the wedding blog that said hiring a florist is like hiring an artist – it’s not about making an exact replica of something that’s already been done but about creating something unique with a florist whose work you like.


12. Tell them what your calendar and commitments are like around their date.
If you have other weddings or commitments in the run-up to or around their wedding date, tell them now to alleviate stress later when they can’t expect instant replies to calls or emails at busy times.


13. Prepare for the growing trend of ethical weddings.
Princess Eugenie requested a ‘plastic-free’ wedding last year and it’s increasingly common for couples to seek out supplies that have less negative impact on people or planet. If it comes up in a consultation, there are more ways to offer ethical options than you’d expect. There’s buying British, using biodegradable raffia, paper and cardboard when packaging anything and using the new Bio-foam, but also suggest simply reusing vases, working with reusable artificial foliage or using foliage tiles as a base for blooms.

You could also explain you can use imported flowers that have been grown at sustainably certified farms –  this can mean blooms grown with less greenhouse emissions while improving the livelihoods of people in developing countries. Ask your wholesaler for flowers that are certified by the likes of MPS, Rainforest Alliance, Global Gap or Florverde; for instance the latter supports local schools in rural flower growing areas of Colombia. 




Payment & logistics 


14. Explain your costings upfront including cancellation and refund policies.
Tell them how and when they’ll receive their invoices and when their payment deadline is, and explain your cancellation policies. In our survey, the majority of florists take a set fee deposit while lots also take a percentage of the total booking value. Deposits of £100 and £50 were the most popular set fees, while 20% was a popular percentage taken.


15. Talk about consultation fees and follow-ups.
If you charge for consultations make it clear before holding one. Once you’ve got a feel for the couple and their requirements, give an idea of how many consultations you think they’ll need and how much communication to expect – so you’re neither hassled or ghosted.


16. Talk through timings in detail.
Ask what time both the ceremony and reception start as well as when people will be on-site, when you’re allowed to set-up and when you should breakdown. Large-scale events always take longer than you think.


17. Talk through your relationship with the venue team.
If it’s a large-scale set-up, find out whether you will communicate with the venue directly and take the relevant details. Think about when you’ll organise a site visit and whether the venue team will have any part in the flower set-up as well as when you can enter and sussing out the venue’s allowances, access points and water sources.


18. Bear in mind the breakdown.
Ask when breakdown should take place, discuss who will be in charge of taking or disposing of flowers and plan the removal of larger items like vases and structures. State whether you’ll charge an extra fee for doing it.


Ready for weddings? Shop the range now.


July 27th, 2019 jamesdouthwaite

Revealed: wedding business survey results


As every florist but few clients realise, simply asking the cost of wedding flowers is like asking the length of a piece of string.

There’s very little data for the florist industry which means it’s hard to assess the state of the sector or predict what’s to come, and it can leave customers in the dark in terms of knowing what to expect and how to order – particularly for large-scale, one-off buys like a wedding commission.

We aim to be a florist’s first port of call when it comes to wedding work, offering bridal accessories and décor necessities big or small, from hair pieces to ribbon, plinths to pins and everything in-between. Which is why we wanted to assess the state of the wedding flower sector and help our customers at the same time.

We published this anonymous survey and 200 florists responded. It was kindly shared by The Florist magazine and the British Florist Association so we hope it is industry representative.

Every florist is different and depending on location, overheads, experience, skills and style, naturally different businesses will charge different prices. Our survey simply hopes to shed some light on key insights.

Here, we’re sharing the results.


Who do these results represent?

The majority of survey respondents are florists with shop premises offering all kinds of floristry (53%). Those remaining were a mixture of florists who work from a studio or home providing various floristry services, and about 29% of them offer weddings, events and pre-bookings only.

They’re based all over the UK and Ireland with slightly larger numbers in Scotland and the south east of England. About half of them are situated in a town (49%), followed by a rural area (35%), with city-dwellers least represented (13%).

Just under a third of them do flowers for 10 to 20 weddings per year (30%). The next largest portion book more – doing 20 to 30 per year (18%) – and this is followed by those who do 6 to 10 per year (15%).

Q: What type of business do you run?



Q: Is your business based in a city, town or rural area?



Q: On average, how many weddings do you do the flowers for per year?




Planning ahead: a year in advance

The largest chunk of florists said clients make first contact and have consultations about eight months to one year prior to the wedding date (33%). This is only slightly more common than time-savvy couples who start planning further ahead at one to one and half years before the wedding (24%). Florists also said booking dates are “very varied, but usually quite far in advance” (22%).

Q: How far in advance of the wedding do your clients first contact you and/ or consultations take place?




Average total wedding value: very varied, centred around £500

As the most common choice, over a third of florists said the average total value of a wedding booking from their business is £500 to £800 (31%), this is closely followed by bookings of just £200 to £500 (28%). Reassuringly, a greater number of florists usually book weddings for more than £800 (36%) but within that group the average total amount ranges widely from £1,000 up to £3,000.

Q: What is the average total value of a wedding booking from your business?




Most popular items: to be expected plus scatter vases and gift bouquets

Below, we’ve listed every suggested wedding item in order of how popular they are according to the florists who took part. Interestingly, gift bouquets for the wedding party ranked more popular than table arrangements, and it seems that scatter vases are chosen more often than table centrepiece arrangements.

Additional items mentioned by florists were loose flowers for DIY, candles, unity arrangements, bay tree hire, selfie frames, wrist sprays and arm designs.

One respondent added: “There are more and more venue styling companies decorating the reception venues – no one wants venue decorations and table centrepieces anymore. More than ever before I am doing bouquets and buttonholes only.”

  1. Bridal bouquet
  2. Buttonholes
  3. Bridesmaids bouquet
  4. Corsages
  5. Gift bouquets for wedding party
  6. Long and low table arrangement
  7. Jam jars/ small scatter vases
  8. Cake decoration
  9. Low/ small table centrepieces for guest seating
  10. Wand, pomander, small basket of petals for flower girl/ children
  11. Flower crowns/ floral hair accessories
  12. Tall table centrepieces for guest seating
  13. Aisle ends
  14. Pedestal arrangement (e.g. for church ceremony)
  15. Garlands
  16. Floral archway (e.g. over church doorway)
  17. Wedding hoop designs
  18. Hanging designs/ installations
  19. Large scale work e.g. flower wall, moongate, chuppah
  20. Chair backs
  21. Plant decorations



Price of a bridal bouquet: £75 – £100

The majority of florists said that the most common price bracket for a bridal bouquet is £75 to £100 (56%), followed by the slightly higher cost of £100 to £150 (24%).

For a budget-friendly option, the biggest chunk (41%) said they would charge between £50 and £75 for a smaller design with seasonal or lower value flowers. Many would also charge £30 to £50 for a similar budget bouquet (27%), closely followed by those who would charge £75 to £100 (26%).

Q: What is the most common price bracket for a bridal bouquet from your business?



Q: How much would you charge for an average hand-tied bridal bouquet similar to that pictured below (including high-value flowers such as roses or peonies)?


Bridal bouquet pictured:



Q: How much would you charge for a budget bridal bouquet (e.g. smaller, with lower value/ seasonal flowers)




Price of a table arrangement: around £50

The biggest portion said that the most common price bracket for a table arrangement is £30 to £50 (42%), followed by a slightly higher value of £50 to £75 (27%). More than a third (35%) also said they would charge between £50 and £75 for the tall, spherical table arrangement pictured below.

Q: What is the most common price bracket for a table arrangement from your business?


Q: How much would you charge for a table arrangement similar to that pictured below?



Table arrangement pictured:

Table arrangement



Price of an archway: very varied

Florists gave a wide range of different valuations for a floral archway over a church doorway, likely due to unspecified flower varieties. The largest chunk – a quarter of florists (25%) – valued it at £200 to £250. Grouping choices together, the majority (65%) would charge between £150 and £300 for it.

Q: How much would you charge for a floral archway similar to that pictured here?


Archway pictured:




Package orders: uncommon, unless florist’s choice

A huge majority (90%) of florists said they do not offer packages for wedding bookings. One comment explained, “All my brides are very different, so packages would not be something I would move to.”

Among the 10% who said yes, some explained what their packages and special offers include.

“We offer packages for florist choice orders in the clients’ chosen colour scheme, with a variance of items. No changes can be made, i.e. no removing items or switching out for other items. However, items can be added at full value.”

“We offer a 10% discount if booking more than three elements of venue décor.”

“We offer packages named Gold, Silver, Bronze and Luxury.”

“We offer five packages from basic at £350 up to £1000.”

“Generally, we do a rounded down discount for multiple items.”

“Our artificial package is £650, this includes a flower wall, seating plan, rose trees and table runner.”

“We offer a rose and gyp package for £199. It includes 1 bridal bouquet, 2 bridesmaids’ bouquets in all gyp, a small posy, 1 groom’s rose buttonhole, 2 groomsmen’s buttonholes in all gyp, and 2 mum’s corsages – for collection only.”

Q: Do you offer packages?




How to lock-in clients: set fees, percentage deposits and contracts

The majority of florists said they secure the big day by taking a set fee deposit (56%), and around a third do it by taking a percentage deposit (33%). Rather than taking any payment at the time of booking, just under a quarter of florists secure clients by simply asking them to sign a contract or booking form. 12% of florists don’t use any formal agreement at all – relying on in-store, email or telephone confirmation instead.

Of those who take a set fee, £100 and £50 were the most popular amounts charged. Some also said £75 and £25, and a handful of florists charge up to £150 and £250 when taking the booking.

Of those who take a percentage deposit, a popular choice is around 20% of the total order value. This is followed by 10% and 30%. A few florists take half, and for many it varies depending on the order value.

What’s in a name? Some florists specify that they’re just taking a “holding deposit” and explain that the final bill will be the balance minus that amount, whereas others call it a “booking fee” and don’t remove it from their invoice total. One florist names it a “hold the day fee” and another calls it a “save the date deposit”. Of course, it’s non-refundable for most.



Here, a few florists explain exactly what goes into their deposits and booking fees.

“£100 is taken at time of booking, then the balance is due two weeks before wedding date.”

“No deposit is taken until three weeks before the wedding.”

“Set fee is £75 non-refundable, or 10% of the booking estimate – whichever is higher.”

 “We take £50 for bookings under £500, take £100 for bookings at £500 to £1000, and take £150 for bookings of £1000 plus.”

“£25 is taken at booking to cover administrative and consultation costs if they cancel.”

“25% is taken if booking is made over six months before delivery, it’s 50% if made within six months.”



Price hikes at peaks: yes, but explain it

If the wedding date falls over busy periods such as Mother’s Day and Valentine’s, a large majority of florists said they increase prices (68%), explaining that it simply has to be done since wholesale flower prices increase. However, some florists have cemented their decision with set percentage hikes for peaks, upping prices by 12% to 20%. Several florists said they increase the overall cost by a third, while one respondent doubles it.

The key dates known to cause price increases are Mother’s Day, Valentine’s, Easter, Christmas, and New Year’s. It’s also good to be aware of important flower-buying days around the world, such as Mother’s Day in other countries. International Women’s Day is particularly popular in Russia, and this high demand can lead to grower price increases in Europe, too. Explaining these details to your brides and grooms should build trust and understanding for long-term custom. Always check every date before making a booking, in case there’s a seasonal demand increase somewhere in the world.

Here, florists explain their rationale.

“We only increase if the wholesale price of their chosen flower goes up, e.g. red roses at Valentine’s.”

“There are delivery implications over peak periods too, so we try to encourage wedding clients to collect rather than deliver.”

 “We price every wedding individually depending on the date and flower type which might cause higher costs too, for instance when a variety like a peony is at the start or end of its season.”

“Over Christmas and New Year, I only take bookings for large weddings, i.e. a minimum of £800.”

“We speak to wholesalers before the wedding date and get a fixed price, and then charge accordingly.”

“Bank holidays are also subject to an extra charge.”

“I invoice afterwards so it will only increase depending on if the flower cost has gone up – I always quote items with a range of “from XX to XX” price, to allow for this.”

“Extra florist hours are also at a premium rate over these dates.”

“Christmas is more expensive due to working when most businesses are closed.”

“I can make loads more standard peak period bouquets in the time it takes to make one wedding bouquet.”

“We try not to book at peak times at all, but add a definite price increase when we do.”

“I explain why it increases, and I don’t take package bookings for these dates.”


Q: Do you increase priced depending on the wedding date? E.g. if it coincides with Valentine’s or Mother’s Day (or please explain others)



Ready for weddings? Shop our huge range of wedding tools and accessories!

June 26th, 2019 jamesdouthwaite

10 ways to display flowers for quality first impressions & lasting impact


Our subconscious works in mysterious ways and the same product can have a totally different impact depending on whether it’s displayed in a stylish or slapdash way.

Small business owners in creative industries know the importance of finishing touches. Decorative in-store displays, elegant gift wrap, branded packaging and attractive delivery methods will make all the difference. Get those minor details right with thoughtful, professional touches and your brand will be immediately perceived as higher value.

First impressions count. Whether it’s delivery of a wedding bouquet for the most important day of someone’s life, a wrist corsage for a teenager’s first ever flower purchase, a birthday hand-tied arriving at home or a window display to grab attention on the high street.

Wow with displays on camera. These days, good photos for your website and social media channels can make or break your business – whether that means increasing online sales of gift bouquets or bringing crucial wedding bookings your way. Camera quality, lighting, backdrop and the way flowers are displayed are all essential elements to think about.

Enter our display competition – win a bouquet stand!
• Submit photos of your display ideas and we’ll share them all in a gallery online.

• One entrant will be selected at random to receive one of our bestselling crystal bouquet stands, perfect for standing and photographing bridal bouquets.

• Send us your photos of…
Bouquet displays • Corsage displays • Window displays • In-store displays • Delivery displays e.g. customised vases, buckets or boxes for handing over wedding work

Ways to enter:

1) Upload photos to social media – and tag our page in your posts:
Facebook – tag our page so that your post links to ours @CorsageCreations.
Instagram – tag @corsagecreations in your post.
Twitter – tag @corsagecreation in your post.

2) Or, submit photos by email – send them to

submit now 2
Terms & Conditions

Here, we’re sharing display ideas with 10 products to help create quality first impressions and long-term brand impact.



1. A bouquet stand
Indispensable when photographing bridal bouquets, displaying with elegance while waiting for collection or for sitting finished designs in shallow water that won’t soak the ribbon.
★ Enter our competition to win one!



2. Plinths
An instant way to bring low-cost height and wow-effect to table centrepieces or standing arrangements.
★ Low stock alert! These are so popular they’re nearly gone! If you’ve missed out, check back next week when we re-stock.



3. Corsage boxes
Bestsellers for obvious reasons, they’ll protect the most delicate designs and can be decorated with ribbon, organza, tissue or more. We’d love to see what you do with yours – send us photos to enter the competition!



4. Display rack & display hand
It’s the number one way to display corsages for proms or weddings, and you can use them to create a pick ‘n’ mix bracelet bar before adding flowers.
★ Free gift! Get a display rack or hand free with orders over £100 placed online – just state which you’d prefer in the comments. UK deliveries only, limited to one per customer.



5. Hoops
White hoops (40cm diameter) are a blank canvas for alternative wedding bouquet designs or decorative pieces to hang from walls and ceilings or stand upright on a base. This also makes them great pieces for creative window or in-store displays.
★ Quick sell-outs, get them now while we’ve just re-stocked!



6. Tulle, organza, lace
We know florists who cleverly disguise long gerbera boxes with paper to transform them into wedding delivery trays, and these classic wedding fabrics can become elegant reusable padding to protect those designs in transit. Whether draped, hung as a backdrop, wrapping unsightly structures, covering mechanics or made into swags, they’ll save the day for any display.



7. Jute
If your brand is more natural and rustic, this is your number one choice for all of the uses above – padding, wrapping, draping and hiding anything unsightly. We offer it in thinner ribbon-style and wide on a roll.



8. Ivy foliage tiles
Use these as a backdrop for any in-store or window displays. Fresh flowers can be easily wired in, and you can tile them together to create a whole celebrity-style flower wall at a fraction of the cost – and on a base that could be reused again and again.



9. Rose petals
Faux petals are a great way to add a little excitement to a display or delivery. Scatter them across a surface to accentuate what’s on show or add to any box of wedding arrangements for a special touch on delivery.



10. Ribbons
Needless to say it’s essential to have plenty of spares in any florist’s toolkit. There’s still a big trend for grouping several ribbons together in a mix of complimentary colours and widths and suspending them to create a tassel-like effect.


May 13th, 2019 jamesdouthwaite

34 wedding hoop ideas in all styles


The hoop, officially one of 2019’s biggest wedding trends.

This simple stand-out look has now been endorsed by an array of leading wedding blogs including Rock My Wedding, Love My Dress and Whimsical Wonderland Weddings, as well as Martha Stewart and of course hundreds of brides and grooms.

They’re a symbolic choice for a wedding since these never-ending circles embody the eternity ring while creating striking venue décor and offering a totally different option to the standard bouquet.

Anything can be done with a hoop; cover it completely in moss or twine for a natural look, add gold leaf or colour with spray paint, or stick with the popular choice of white to complement the dress. Wrap flowers all the way around, just add foliage or bind blooms to one small section to draw the eye.

Buy wedding hoops online now and get creative with them



On a budget

Thanks to the structure of hoops, they provide far more bang-for-buck than traditional arrangements and hand-ties. Suggest hoop bouquets for bridesmaids to carry as they can be hung up to decorate the reception venue once the ceremony is over.

Cash to splash

For couples seeking something spectacular, alongside hoop aisle ends, chair backs, bridesmaid hoops and smaller decorations, create amazing visual consistency with a 6ft structured floral circle for an incredible photo-worthy backdrop as they say their vows.

Ideas for hoop designs

•  Wrap in twine or moss, colour with paint or gold leaf
•    Hand-held hoops carried by brides and bridesmaids
•    A hoop to frame the cake
•    A selfie hoop for photo opportunities
•    Hoops stood on a base as table centrepieces
•    Hoops used to frame signs or the table plan
•    Hoops hung up as venue decoration, vertically or horizontally suspended to appear chandelier-like

Click here to buy wedding hoops now



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Top image credit: Charles Hackley

April 8th, 2019 jamesdouthwaite

9 reasons to offer this trick at wedding consultations


As reported last month in the national news, artificial flowers are seeing a comeback.

John Lewis has seen a huge surge in sales of artificial blooms while a rising number of high-end independent florists and interior designers are now advocating beautiful faux floral creations.

Forget their tacky reputation of the past. As new generations become key target groups and product quality continues to improve, permanent botanicals are no longer seen as second-rate alternatives to the real thing. With this change in attitude comes a shift in perceived value, as businesses can now charge higher, if not luxury, price tags.

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John Lewis is offering a hydrangea arrangement for £200, but it shouldn’t just be corporate brands able to take advantage of the trend. To help you get in on the act, we’ve launched a large new line of artificial flowers and foliage in time for wedding season!

Faux blooms are now accepted in all forms, and they’re particularly useful in wedding and event work for a plethora of reasons …

  • You’ll immediately lower expenditure and increase profit as they can be used over and over again.
  • Forget all worries about important flower deliveries arriving late, or with incorrect or poor quality product.
  • The bride wants peonies out of season? Now she can have them.
  • Offer more for couples on a budget by creating pre-made arrangements and hiring them out at a lower cost than a bespoke design.
  • Artificial foliage is immensely useful for making a thick, reusable cost-effective base for large-scale flower designs.
  • Artificial flowers and foliage are perfect additional venue decorations, whether it’s ivy framing the room or small floral details scattered in different areas, even if the bride still wants her key pieces to be fresh.
  • Flower walls made famous by stars like Kim and Kanye can be created quickly, easily and will be more eco-friendly with reusable foliage tiles.
  • More and more couples are requesting eco-friendly, plastic free weddings. While most florist businesses can’t claim to be perfect when it comes to our footprint, one option is to market your faux flower to the growing number of planet-conscious consumers by promoting the fact that they are reusable blooms.
  • “Real touch” blooms are now available, even closer to the real thing than traditional plastic versions of the past. Check out our range of “real touch” flowers and foliage.



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March 7th, 2019 jamesdouthwaite

Free flyers for YOUR local florist this Mother’s Day


We’ve produced a flyer to help you draw local business while educating consumers about the best way to buy flowers.

“Shop local & see how special flowers can be”
Designed to promote local, independent florist businesses like yours, it’s full of essential wisdom every consumer should know when buying flowers, making sure they’ll avoid mass-produced blooms. It also features a host of fascinating flower facts to spark anyone’s interest and encourage their buying long after Mother’s Day.

Order your prints within seconds
The PDF file is yours to download for free. In A4 C-fold format it’s cheap and easy to have professionally printed or you could print it yourself. At just £19 for 50 or £25 for 100, plus delivery within a day or two, we recommend using Instantprint.

Promote your own brand
There’s space for you to attach your own sticker, business card, or hand-write your details.

Hand-out or letterbox drop
Send a member of staff or take a little time on a quiet day over the coming weeks. Post them through residential letterboxes, hand-them out in town, leave them on the counters at other local businesses or if you’ve any large offices or similar workspace nearby you put them on display there.

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Corsage-Creations-Mothers-Day-local-florist-flyer-flowers-front Corsage-Creations-Mothers-Day-local-florist-flyer-flowers-INSIDE


Using Instantprint? Here’s a quick step-by-step guide
Download and save the PDF to your computer.
• Go to this A4 folded leaflet page at
• Scroll down and under What fold would you like? Tick C-fold.
• Under Quantity, tick the amount you’d like to order.
• Hit Add to basket on the right.
• Under How would you like to supply your design? click Upload a complete design.
• Are both sides of the design in the same file? Click Yes, They’re together.
• Browse for your file and select our flyer PDF.
• Under Check your proof, keep the original file size ticked, click continue, do the same again, then click Continue to final proof.
• Under Approve for Print, click the confirmation button and hit Approve for Print.
• At Your Basket, choose the rest of your product and delivery options, hit Proceed to checkout, and continue with the payment process.

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Printing yourself?
Download it without print marks using the link below.

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February 6th, 2019 jamesdouthwaite

Add value to roses all year round!


“If you look for it, I’ve got a sneaky feeling you’ll find that love actually is all around.”


…wise words spoken by Hugh Grant playing the Prime Minister, but which film did he say them in? Our newsletter subscribers were treated to Valentine’s giveaways on answering correctly, sign-up now to win next time!


We’re officially entering the season of love, kicked-off by Valentine’s next Thursday followed by Mother’s Day on 31st March and weddings filling the diaries from spring onwards. At Corsage Creations it’s our favourite half of the year, and we’re here to help with all of your product needs, whether it’s a little bit of sparkle to add value to Valentine’s roses, faux event flowers to dress any venue, ribbon, jute, wire, or special accessories for creating wearable flowers from corsage bracelets to hair pieces.

Our Princess Brooches, each on a 15cm pin, are perfect for including in red rose bouquets to add value and bring those one-off customers back again. Order bestselling brooches and pins to add sparkle to your roses all year round!

0-string-of-hearts 2.-princess

3.-rhinestone 4.-explosion


5.-corsage-pins 6.-acrylic-diamond-pins


7.-stamen-cluster  8.-pearl




November 22nd, 2018 jamesdouthwaite

Winter wedding trends in the spotlight: natural vs sparkle


Winter weddings are on the rise!

More and more couples are tossing the rulebook when selecting the date for their wedding day. Ceremonies are no longer confined to weekends and while summer remains peak season, a growing number of brides and grooms are opting to wed over the colder months instead. In fact, statistics have shown that there was a 69% increase in winter weddings between 2013 – 2014 and this figure has been rising in thousands ever since.


Here’s why…

  • Wedding suppliers offer lower prices
    …According to one poll, this is the reason for 57% of couples.
  • Coincides with a special occasion
    …Christmas and New Years Eve are popular times for proposals.
  • No weather expectations
    …As if you can guarantee good weather in British summertime anyway.
  • Added Christmas magic
    …Providing an easy theme choice and good for creating an intimate, cosy atmosphere.
  • More people might be able to come
    …Because you’re not clashing with summer holidays, particularly for those organising it last minute, which is also a trend on the rise.
  • Winter weddings stand out more
    …For guests at ‘wedding age’ the summer diary can quickly fill up with ceremonies most weekends, while in winter yours might be the only one.


Winter wedding trends: natural vs sparkle

  • Rich, dark and bold colours were the top picks for winter couples shown in a 2018 survey by Easy Weddings, with most opting for blue, followed by red, pink, then white and purple.
  • Burgundy is also a hit this season, especially for grooms, where the bridal site noted that nine per cent of grooms will wear the shade.
  • It also noted that thanks to the influence of the Royal wedding, more brides than ever are choosing long-sleeved dresses, perfect for a winter wedding.
  • Glitz and bling is often seen in abundance over the festive period, but when it comes to weddings, earthy and natural is still a huge trend.

We’ve split our top wedding accessories into those that’d suit a rustic affair and those for brides seeking a splash of sparkle. We’ve styles to suit all, but which do you prefer?



Plastic headband
Attach fresh flowers to the top and the rest of the clear band can be hidden beneath hair.


Dazzle silver hair comb
Either attach fresh flowers or let the sparkle speak for itself.2b-dazzle-silver-hair-comb-florist-flowers-corsage-creations-wedding
Eden Corsage Cuff
A sturdy cuff complete with the patented plastic attachment for gluing flowers onto.1a-eden-corsage-cuff-florist-flowers-corsage-creations-wedding-2
Sophisticated Lady Bracelet
Dainty, elegant and complete with the plastic attachment for gluing flowers.
3 rose headband
The simple way to create a flower crown, either cover up the artificial blooms with wired fresh flowers or include them in your design, and the band is adjustable.
Excitement crystal head band
Perfect for combining sparkle with fresh flowers for hair accessories – complete with the patented plastic attachment for gluing.
Cotton lace ribbon
This makes a nice alternative to the standard twine when wrapping natural-style buttonholes.
Florentine Boutonniere
Simply glue your own floral creation onto this design base.
Trillium Leaf Spray
These delicate faux flowers can be wired into any arrangement to add a little texture and interest – great for winter when fresh blooms are scarce.
Diamond Ivy Leaf Spray
It’s easy to add interest, texture and sparkle to any design – corsages, buttonholes or bouquets – with our diamante sprays.5b-diamond-ivy-leaf-spray-florist-flowers-corsage-creations-wedding
Tear Drop Pearl Spray
For some subtle texture when winter blooms are scarce, opt for pearls.  
Diamante Branch
We offer all sorts of sparkling diamante branches, sprays, picks and pins in a range of colours including silver, gold, iridescent and rose-gold.
Ladybird stickers
These sweet little stick-anywhere ladybirds can be attached to place cards, foliage and anywhere you fancy – they’ll be loved by little ones.zz-ladybird-stickers
      Mixed size stick-on pearls & rhinestones
We offer stick-on pearls, rhinestones and dots in a range of colours, perfect for decorating anything and everything including glasses and place cards. 
Wire beaded collar
Create the famous bespoke ‘just picked’ look that’s so on trend right now. Mould our collar into an egg shape and loosely insert flowers and plenty of foliage. Google ‘egg bouquet technique’ for inspiration.
 Fairytale Brooch Bouquet Kit
Alternatively go 100% bling! Our brooch bouquet kits come complete with armature and a range of brooches, but personal items can be added too. Watch how here.
Wooden pegs
Attach any personal decorations to suit the bride and groom’s wedding theme with these sweet pegs. Pegged photos are a popular favourite.
Rhinestone Charm Photo Frame
With this little frame, Brides can walk down the aisle with a special reminder of loved ones strung to their bouquet. These popular frames are available in a range of shapes.
Jute (in various widths)
Anything can be done with a wrap of jute, and it always looks great at a natural wedding. Ours comes in a range of widths from 5cm – 30cm.
Wired edge organza
A classic but always spot-on when wrapping stems or creating bows. We also sell double-faced satin ribbon in a large range of colours.
Ivy bushes, garlands & sprays
Particularly useful in winter when it’s harder to get your hands on anything fresh – especially if you’re keen on using only home-grown flowers, our faux ivy comes in a range of styles and thicknesses and is great for decorating venues or padding out the base of designs. 
Pearl Bead Chain
String it everywhere for added special touches. We also offer a range of colours including iridescent, rose gold, gold and silver.
August 20th, 2018 jamesdouthwaite

How to run a flower crown workshop – the easy way

0 flower crown workshop inspiration advice florists lead

Workshops in all forms are becoming more and more popular, and for florists they’re a way to target a new customer base and really engage with them to create long-lasting customer relationships. Thanks to Pinterest and fairy tale wedding shoots, flower crowns are a number one choice. Here’s how to do it like a pro, and with a handy shortcut so it runs without a hitch.

0 1 flower crown workshop inspiration advice florists lead


• Think about your target market and timings. If you’re targeting professionals who work 9 to 5 then you’ll need to run your workshop during evenings or weekends, but if you have a lot of customers who are retired or stay-at-home mums and dads then a weekday would be a better choice.

• Decorate the room with flowers and lay out all tools and extras needed before guests arrive. A beautifully full flower stand is always a bonus and don’t forget a mirror, so that they can check themselves out in their crowns.

• Choose whether to run a free-flow session where guests can select their flowers from the stand, or plan a set flower recipe beforehand – this can often be easier from a costing perspective as you can add up each ingredient by the penny.

• Always make a mock-up flower crown with the materials you’re planning on using to see how they handle and how long they last.

• Try to use some special or unusual flower varieties, because you want to impress guests enough that they buy from you again.

• Prepare drinks and refreshments. Think ahead as local food businesses might be willing to sponsor a free or discounted spread if you promote them at the event.

6 sparkle headbands florist flower crown workshop


We promised a shortcut for workshop novices, so here it is: headbands.

Flower crowns are hugely popular but unlike hand-tieds they’re a lot harder to get right. To guarantee future custom, it’s crucial that guests go home clutching a beautiful creation that they’re proud to show off online, and not a scrappy heap of flowers and wire that falls apart as soon as it’s picked up. So, we advise using headbands as a base to wire blooms onto. They won’t fall apart, they make teaching non-florists a million times easier and your guests will go home with something substantial and even reusable.

Our rose and daisy headbands (pictured below) are £4.95 for trade customers, a cost you can add straight onto your per person workshop fee to immediately add value and guarantee quality. You can incorporate the artificial flowers into your design, or remove or cover up them up completely.

1 rose and daisy headbands corsage creations florist flower crown

Unique ideas

Offer something even more special and run workshops in floral jewellery or hairpieces. We offer a selection of unique headwear, and all with specially designed plastic attachments for gluing flowers onto.


The Luxurious and Imagination head pieces (below left), Accent Crystal Corsage Hair Clip (below centre) and Excitement Crystal Corsage Hair Band (below right) are great for hen do’s or promoting as a fun pre-party activity. Why not research events happening in your area and team up with organisers to run an offer.


Our plastic headbands (below left), Kyra headbands (second below) and Chelsea hair combs (third below) are fantastic value for ordering in bulk, so they’re great for workshops with large groups of people.

Don’t forget Finishing Touch silver hair pins (below right) for low cost bonus points.

3 plastic kyra chelsea hairband florist flower crown workshop


• It’s not just flowers that need to be costed, don’t forget any food, drink and extras, and always cost up your own time properly, including the prep, clean up, ordering, marketing and every element involved.

• Running workshops in making headwear means you can order short-stemmed flowers and maximise use of every flower head; spray roses and stems with multiple heads are a good choice.

• Try to pair up with other businesses to decrease costs. For example, host it in a local pub or restaurant where guests can get a discounted meal or drinks if they stick around afterwards.

• Customers are willing to fork out for a memorable experience, and we’ve seen standard rates range from around £25 to £40 per head for flower workshops of varying kinds, usually lasting between one to two hours.

4 hairclips florist flowers crown workshop


• Offer incentives like a percentage off if more than one person books, or discounts on future orders.

• Maximise promotional options by making sure workshop attendees do lots of social media activity while they’re there and give them the right hashtags and business pages to tag.

• Workshops are a great way to collect customer details to follow-up with email newsletters and other promotions.

Find our large range of specialist floral headwear right here, from headbands for wiring stems to hairpieces with plastic attachments for gluing flowers.

5 daisy headbands 2 florist flower crown workshop

July 25th, 2018 jamesdouthwaite

Results revealed: how much you charge for buttonholes & corsages


It’s difficult for small business owners to discuss pricing structures publicly, so as leaders in the corsage and buttonhole world we decided to survey our customers to help guide florists on making those important decisions.

The results have allowed us to pin down a set of average prices among British florists, however they also showed huge amounts of discrepancy with large ranges between different florists’ rates. Naming your price depends on a number of factors; overheads, location, peak times, design style and size should all come into account, and our research proves that one size certainly doesn’t fit all. Here’s what we found.




Key points explained

  • The results show a lot of variation and a large range between the most common prices charged. Simple carnation buttonhole prices range from £1 all the way through to £12. There was a particularly large amount of discrepancy between prices from those who work from home as opposed to florists working in a shop.
  • The average* price of a simple carnation buttonhole is around £4.20.
  • The average* price of an upgraded mixed buttonhole is £7.92.
  • The average* price of a wrist corsage is £14.78.
  • The largest chunk of responders, 37%, mark-up accessories and extras by x2. The second most popular mark-up choice is x2.5, voted for by 30% of responders.
  • The majority (around 67%) of participants charge between £2 and £4.99 for a simple carnation buttonhole.
  • Surprisingly, florists who work in shop premises – with rent and overheads to pay – charge on average slightly less for a buttonhole than those who work from home.
  • Comparing florists based in a rural, town and city area; those who work in a rural area charge the smallest amount, those in a town slightly more, and those in a city charge the most with £9.36 being the average price for an upgraded buttonhole.
  • Those who work in a shop said the most popular mark-up for accessories is x2, while those who work from home gave x1.5.


About the participants 

Click here or hit the button below to find out much more about what sort of business our participants run; whether it’s from a shop or home premises, the sort of work they do, the amount of buttonholes they sell, the location they’re in and whether they’re in a town, city or rural area.




Corsage Creations sell the widest range of wrist corsage bracelets, all of which come with a special plastic attachment designed for gluing fresh flowers onto.


How much they charge

How much do they charge for a simple wired buttonhole with a single low-end priced stem (e.g. carnation)?


  • The average* (mean) price of a simple carnation buttonhole is around £4.20.
  • The majority (around 67%) of participants charge between £2 and £4.99 for a simple buttonhole.
  • £4 to £4.99 is the most common price for a simple buttonhole, with a quarter of responders giving this answer.
  • 7% of responders charge £1 to £1.99 for a simple buttonhole.
  • Just over a quarter (around 27%) of responders charge between £5 and £12.99 for a simple buttonhole.
  • None of our responders charge more than £13 for a simple buttonhole.
  • Several participants said that accessories such as beads and extra flowers are charged as extra.


How much do they charge for an upgraded buttonhole (e.g. mixed flowers, unusual design, higher-value flower)?


  • The average* (mean) price of an upgraded rose buttonhole is £7.92.
  • Just over half (around 56%) of participants charge between £6 and £9.99 for an upgraded buttonhole.
  • The most popular price for an upgraded buttonhole, with 23% of votes, is £7 to £7.99.
  • None of our responders charge more than £20 or less than £1.99 for an upgraded buttonhole.
  • Some participants commented that the price would be higher during peak periods, and again that there would be extra charges for accessories such as Corsage Creations magnetic boutonnieres.


How much do they charge for a wrist corsage?


  • The average* (mean) price of a wrist corsage is £14.78.
  • The majority (around 62%) of participants charge between £13 and £24.99 for a wrist corsage.
  • The most popular price for a wrist corsage is £15 to £16.99, with 21% of participants giving this choice.
  • The next most popular price for a wrist corsage drops to £9 to £10.99, with 18% of participants giving this choice.
  • 2% of participants charge more than £25 for a wrist corsage, and none charge more than £30.
  • Several participants commented that the price for a wrist corsage can be much more variable since the materials used can differ so much, and again prices will vary at peak times and increase with accessories and more expensive bracelets.


How do they mark-up non-floral extras, e.g. pins, picks, brooches and sparkles from the Corsage Creations range of accessories?


  • The largest chunk of responders (37%) mark-up accessories and extras by x2.
  • The second most popular mark-up choice is x2.5, voted for by 30% of responders.
  • Just 1% of participants mark-up accessories by 3.5.
  • Many participants said this mark-up varies depending on the items used, while others add a standard £2 per each item.


Business type comparisons


  • Below is the average* (mean) price of an upgraded mixed buttonhole from responders with different business types or in different locations.

With a shop premises: £7.93

Working from home: £8.19

Based in the North of England: £8.21

Based in the South of England (not including London): £7.50

Based in Scotland: £7.89

Large-scale business (selling more than 100 buttonholes per year): £7.95

Smaller-scale business (selling less than 100 buttonholes per year): £7.89

Based in a town: £8.05

Based in a rural area: £7.14

Based in a city: £9.36



Find a huge range of buttonhole tools, add-ons and accessories at Corsage Creations. 


*Average is worked out using rounded figures.