Cyberspace is the first place any bride-to-be, event planner or flower lover will look for inspiration and supplies for their upcoming event. So having a strong digital presence, be it with a bespoke website that shows visitors exactly who you are and what you offer, or sharing a bubbly, beautiful social media feed, will tempt new and existing customers to buy more.
We supply florist accessories in all shapes and sizes from corsage wristlets to ribbons, wires and hair-pieces, and we want to help our customers make the most out of the web, so we’re even offering up our image bank as a free resource for florists to use. It’s packed with commercial floristry’s finest, showcasing a spectrum of prom and wedding work by three brilliant designers, and all the photos are free for florists to download, simply to browse for your own personal inspiration, or to share on your website or social platforms as examples of what you could recreate.
Your online presence (that is website, social media and blog — if you have one) is like your 21st Century shop window. Here’s our advice for keeping it up to scratch:
• Ideally, all of your digital platforms should carry the same brand throughout, showing pictures of your designs and giving a feel for what you’re like as an independent business. For example, it’s so important to have an About Us page on your website and the public will warm to friendly pictures of the team on Facebook.
• Ask your web designer to make sure your site is mobile-enabled, and to make sure your SEO is the best it can be (that is, where your site lies on Google’s rankings).
• Offering e-commerce is a plus, and stats show customers will respond to an easy ‘Buy Now’ button on your homepage, or a ‘Book Now’ button for wedding consultations could also prompt faster action.
• Never, ever let offers or banners go out of date. So make sure your Mother’s Day deal is removed by 5pm on Mother’s Day itself. And during the summer months, why not have prom and wedding promotions or photos ready to go live instead. If you offer unusual products like brooch bouquets or unique corsages, make sure they’re one of the first things your prospective customer sees on your site.
• Sharing images and links from other places is a great way to create interest on your social media pages. Just always remember to properly credit where credit’s due and don’t claim designs are your own when they’re not. And make sure you hit Retweet, or on Facebook, click Share directly from the source rather than saving an image to your computer and then reposting… That’s not good internet etiquette!
We are happy for you to use their gorgeous images to boost your profile or business. All the stunning designs featured in their image bank were created by Katie-Jane Pridmore, Jens Jakobsen and Philip Holley.
Here’s a great homepage example from Neil and Anthony at Design Element Flowers.