May 12th, 2017 jamesdouthwaite

9 Skills You Only Have If You’re A Florist

Being an independent florist doesn’t just mean you’re good with flowers, as competition grows from both supermarkets and online operators what now sets a serious florist apart is a whole load of niche business knowledge as well. Like knowing how to get hold of unusual specialty flower varieties, providing top notch customer service, using beautiful branded packaging and knowing where to get the very best sundries to add genuine value to designs. Which is where we come in; renowned as the wedding and prom specialists but also offering hundreds of lines suitable for everyday work they’re a one-stop-shop for sundries and accessories to make every design extra special.

 

You can do anything with a piece of wire

It’s a longstanding industry joke that floral laymen couldn’t handle a double leg-mount, but it’s also true as it takes training and practise to really get your fingers round a 22 gauge. So many floral designs involve wire-work, and the extra special ones will often require a lot of it. Like this princess-perfect creation by Jens Jakobsen on which he’s wired succulents, seed heads, orchid heads, diamante sprays and… A WHOLE TIARA!

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And a tube of glue

Also a crucial part of training and if you’re keen to compete in national floristry competitions like RHS Chelsea you’ll find a tube of cold glue may become your best friend as it allows for seriously intricate design-work. But it’s also so handy for weddings, proms and even everyday arrangements as it’s crucial for so many corsage and buttonhole designs plus it’s used for gluing accessories like pearls, sparkles and other flowers to anything and everything.

 

 

And a knife!

An obvious one but it’s what you do with it that really matters, for example only a true creative florist would think to slice an Angelica flower in half in order to affix it to a flower girl’s wand, like this bright idea from Jens Jakobsen.

 

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You know where to find the smartest products

A few years in the industry means you’ll know your preferred suppliers and you’ll be in the know when any new product comes out; be it new solution to make your flowers last longer, the latest leaf shine, a clever new rose stripper or handy buttonholes and corsage clips like these from Corsage Creations which mean you can say goodbye to awkward pins as they’re all magnetic and come in a range of styles, all with design disks specially made for gluing flowers.

 

 

You source unusual materials

Renowned for thinking outside the box, creative florists don’t minimise materials to whatever’s on the flower stand. Instead shells, pearls, seed heads, quirky foliage, brooches, metallic leaves, fruit, snipped garden flowers, sparkly pins, skeleton leaves and so much more all add value and special touches to unique designs that can’t be found anywhere else.

 

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You’ll create bespoke designs for all tastes

Catering to different tastes and not being afraid to break the rules is a key factor for florists who care about pleasing their customer base, like this punky prom design created for a new teenage customer by Pip Holley.

 

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You have an eye for shape and texture

Designer Jens Jakobsen created this bridal bouquet with a serious eye for design, with no typical ‘flowers’ and petals, he’s used craspedia and rose hip berries to echo the shape of Corsage Creations pearl and flower brooches. And by immersing a large brooch in this en-masse gyp bouquet he’s created a dazzling combination of textures, plus only a creative florist could think to bend callas to make this circular chair back.

 

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And an eye for detail

Add immediate interest to a classic design with a string of pearls or pearl sprays, as Cathy Penrose from The Flower Shop in Oxfordshire has done here. Or in this design by Hattie Ali, a few simple butterfly pins hold the bouquet handle in place and immediately add a special touch for the bride who loves to sparkle; so much more exciting than a plain-headed pin.

 

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Your creations last forever

Your designs are so special they’ll be treasured in memories and photos long after wedding days have long gone, but actually with Corsage Creations you can genuinely leave customers with a keepsake as so many of their products can be kept and reused, like their tiaras, hair clips and massive range of corsage wristlets. Plus, flower crowns are still a mega trend but how many brides can boast being able to keep theirs long after the big day? Source your headdress from Corsage Creations and she can.

 

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Thanks to designers Katie Jane-Pridmore, Pip Holley, Jens Jakobsen, Hattie Ali and Cathy Penrose for these gorgeous ideas.

May 12th, 2017 jamesdouthwaite

Bold & Bright Butterflies & Birds

Christmas might seem like decades away but it took place in February for designers all over Europe as they flocked to Christmasworld, one of the continent’s largest trade fairs and a true reflection of upcoming trends and not just for the festive season. We were there to spot not only butterflies by the bucket-load but also faux feathered birds and in bright clashing colours which made an appearance at exhibits featuring upcoming interior and décor trends.

They were most prominent at Surprise Surprise, a showstopping section of the show curated by top European florists Rudi Tuinman and Pascal Koeleman who designed a feast for the senses which, be it a little bit too kitsch and clashing for some tastes, gave a very clear signal for upcoming trends: loud, bright, colourful, optimistic, scattered with butterflies, birds and spring blossoms with pastel blooms frosted in glitter and ruffles. They explained, “Creative thinking nowadays is a must… we’re not simply selling products we’re selling emotions and a lifestyle. The more theatrical and shocking your effect is, the higher the turnover.”

So to tantalise your inner child why not take a leaf out of the designer duo’s book and bag yourself some loud and proud products like the new feather butterflies, colourful butterfly brooch pins, fluffy or sleek flutter feathers and for some seriously loud clashing colours use Bling it on stickers or Amazing glitzy wraps which can be used to cover anything and everything in enough dazzling colours to cover the eyes. Top it all off with their selection of metallic or bullion wire which comes in a whole range of bright colours to bring the theme through to every element of your design.

“Butterflies are increasingly appearing as a buoyant, happy motif”, says Elle Décor magazine in their feature listing key trends for 2017, meanwhile trend site My Design Agenda reckons “while 2016 was all about minimalism, this year will be slightly more fun!” Their take on the year’s looks predict butterflies will shape fashion and interiors bigtime because they’re “a symbol of grace and optimism.”

Our new feather butterflies are light enough to be glued or wired to any design be it wristlets for prom-goers, fun hand-tieds going out as gift orders, perched atop your spring plants or among wedding work for the fun bride not afraid of a bit of fun and colour. Or opt for the white glitter alternative for a subtler touch, and all are available in two sizes.

Browse it all online at corsagecreations.co.uk, and flick through our latest catalogue here.