January 23rd, 2018 jamesdouthwaite

5 key trends you’ll need this season: your SS:18 forecast

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We travel the globe to source unique design tools and accessories, all with florists and event planners in mind, so we’re often first to spot the latest industry trends and innovative new ideas.

Our new catalogue is landing on doorsteps up and down the UK this week (flick through online here), and we hope that our 2018 collection will tick all the boxes; whether you’re adding special touches to florals, in search of clever cost-effective ideas or in need of innovative tools to save time and money.

Make Ultra Violet go the extra mile

Global trend experts have spoken, and purple has officially been crowned the colour of 2018. Since Pantone named Ultra Violet its Colour of the Year, designers around the world have included purple in their predictions; and we’ve a huge host of products in a similar shade – see our full selection of purple products here.

Check out our brand new glitter lilac butterflies on a wire, and in the classic range you’ll find a variety of purple corsage bracelets, brooches and feathers. Plus, in perfect purple we’ve got Kara’s Kisses, bling it on stickers, metallic wire, amazing wraps, faux rose petals, satin ribbon and more. Take full advantage of the trend and get your hands on our stunning, ready-made purple everlasting brooch bouquet while stocks last, at its lowest price!

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More, more, more rose gold

2017 was a rose gold frenzy, in the jewellery world and beyond. It’s a trend set to stick around so we’ve added a rose gold option to a number of our most popular product lines, see the full selection here. It includes brooches like favourites Heirloom and Aurora, as well as our chair backs, amazing wraps, diamante branches and rhinestone quintets, pearl sprays and loops, plus buttonholes, corsage bracelets and our gleaming and lacey leaves – perfect for adding a subtle gleam to all sorts floral designs.
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Go faux

With quality increasing at a spectacular rate, silk flowers have become increasingly popular over recent years and are no longer shunned as an ugly alternative – even favoured by stylists, interior designers and fashion mags for certain occasions. We’ve expanded our range of faux flowers and foliage to include a host of ivy, cherry blossom and anemone (coming to the web-shop soon), and all are an extremely cost-effective way to transform a venue. Another popular option is scattering petals, so we’ve just added a new line of romantic colours to our silk range, including grey, blush pink, wisteria, pure white and burgundy.
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Animal-around

Animals incorporated into design are predicted to be big this year (from Pulbrook & Gould’s safari wreath to ‘grammable wildlife ceramics and luxury bird-cage lampshades) so you’ll find new feathered friends in our collection including a thrush and blue tit – perfect for replicating the top interior trend. Plus, our colourful butterflies have had a glittery makeover, and we’ve launched a line of ladybird pegs and stickers, great for making orders more memorable.

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Little trend-setters

We’re especially excited about our large new line of children’s corsage bracelets – created especially for little wrists, they offer a great add-on sale for wedding bookings so that even the smallest of bridesmaids can take to that aisle like a catwalk.

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See the catalogue

We’ve added too many new products to list them all here, so browse the full webshop, flick through the catalogue online or order one in the post.

January 16th, 2018 jamesdouthwaite

9 ways to make Mother’s Day designs extra special – and profitable

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Thanks to its lack of rose thorns and holly spikes, Mother’s Day is probably the nicest peak, but it can still be a bore to churn out the same old pastel pink arrangements year after year. With flower prices ever on the rise and supermarkets upping their game, it’s on florists to set the bar higher with special designs.

How’s that possible if everybody’s buying the same flowers? One way is with accessories! Set yourself apart from the chains and online retailers, and add special touches to increase mark-up and up those profits on every order.

 

Personalise flowers with photo lockets

What more would mum want on Mother’s Day, than a photo of her loved ones? These Rhinestone Charms might be our most effective product line when it comes to giving florists a serious edge, and at £3.50 they’re a steal and can be turned into keyrings afterwards, so why not promote them far and wide; and wire one into every design!

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Little budgets: think inside the box

And outside the handtied. Money can be tight for many young sons and daughters, so at Mother’s Day, you’ll find more customers looking for something seriously special but on a smaller budget. If you’re offering simple one or two stem sales, make sure they’re beautifully wrapped or carefully displayed in a gift box, so she’ll open it in the same way she would if it were a piece of jewellery. Add a special pin like our Stamen Cluster or Princess Brooches, and starting at just £1.50 they won’t break the bank but will make it a luxury gift she’ll remember.
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Make more from your spiral

While handtieds will always be the big sellers, it’s not just stems you could be spiralling. Why not incorporate a Pearl Spray or Crystal Bunch as you twist to add a touch of excitement – and extra mark-up – to your regular Mother’s Day range.
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Put her name on it

Experts say personalisation is still a key retail trend, as modern consumers continue to seek special products and veer away from the same mass market stuff they’ve become accustomed to. With our Glitter Letters or Monogram Letters you can write mum’s name on anything, from flowers to plants to packaging.
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Add metallic leaves to your foam arrangements

“Metallics are and always will be a classic and the perfect addition to any colour palette”, so says Coco Wedding Venues, and we have to agree. Simply wire some into your Mother’s Day foam designs to add a special twist – she’ll love the Gleaming Leaves, our Diamond Ivy Leaf Spray will add a delicate sparkle, while our Lacey Leaves or Chic Leaves bring a more elegant touch.
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Go grey

Not one for everybody, but something for the eccentrics. Grey is currently a huge colour trend, particularly in interiors (and even in hair!), so we’ve just added a grey option to our feather accessories which can be fixed or wired into all sorts of designs. If you’re after more vibrant colours, check out the whole range of Flutters, Fluffy Feathers and Tweetie Feather Accents – perfect for adding an interesting new texture to florals.
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There’s a world of things you can wire into handtieds

Our products are all sourced with florists in mind, so it’s extremely easy to add wire to almost anything. Our Heart Wands are perfect for Mother’s Day, our Butterflies and brand-new Glitter Butterflies arrive pre-wired, and our huge range of beautiful brooches come with a long, flexible pin for inserting or wiring anywhere.
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Ribbon with edge

Whatever you do, make sure you stock up on the essentials, including pink ribbon. Don’t invest in loads of heavily branded Mother’s Day stock, because it’s tricky to get rid of ‘World’s Best Mum’ ribbon once the event is over, and it’s a pain to sit on it all year. Instead, our Baby Pink Double Faced Satin ribbon comes in a range of sizes, or opt for Beaded Lace to make it extra special.
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Planning a flower crown workshop?

Mother-daughter flower crown workshops are increasingly popular, but attempting to teach 20 non-florists the techniques of intricate wiring can be tricky. Make everybody’s life easier – and guarantee they’ll all leave smiling – by having them wire flowers onto one of our many headband, tiara or hair-piece options instead.
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