Gypsophila, a Marmite flower, is constantly skipping in and out of the limelight; one month it’s the biggest floral trend while the next it’s frumpy and outdated. Over recent years we’ve seen its popularity surge as it’s taken pride of place in celebrity weddings, fashion shows and glossy magazines.
While many florists might hate the stuff or see it as a cheap alternative to offer brides on a budget, the fact that celebs and the super-rich are opting for this so-called filler flower shows it’s still got plenty of commercial potential. As wedding season draws in we thought we’d settle it and find out what you really think on the matter, so take our poll below, then check out our facts on the much-maligned flower so you’ve insights and ideas to share with your customers.
Pictured above: a ‘just gyp’ bouquet encrusted with one of our many brooch bouquets.
When ex-TOWIE star Mark Wright married Corrie actress Michelle Keegan, the glam pair commissioned Interflora florists to decor the day using 16 different varieties including, you guessed it, gyp taking a lead role in everything from 12ft flower trees to corsages made with pearl bracelets. Michelle carried a hydrangea, lisianthus and gyp bouquet complete with diamanté and pearl pins, while hydrangeas were laced with diamanté encrusted monogram letters. You can recreate the look entirely with all the extras offered at Corsage Creations.
Gyp is particularly popular used on its own en mass; suddenly turning from forecourt filler to floral chic, and it makes a great budget-friendly alternative to Lily of the Valley which has been highly sought-after following the Duchess of Cambridge’s decision to have it for her big day. Wrap your just-gyp bouquets in a complimentary pattern with our cotton lace ribbon.
Most recently, top fashion designer Rodarte surprised fans by adorning models in swathes of gyp as they strutted the catwalk; from oversized gypsophila crowns to long shawls made of the stuff. Channel Rodarte with Baby’s Breath buttonholes; an easy way to create a co-ordinated look. If you’re tired of the traditional sprigs with wire and tape or twine, check out our large range of unique buttonhole options or try our corsage magnets for a natural and easy approach.
In June 2017 Victoria Swarovski, a member of the famous Swarovski family, married in an extravagant ceremony in Italy wearing a princess-style gown and cathedral-length veil, coated head-to-toe in Swarovski crystals, clutching a bouquet of gypsophila and walking an aisle lined with trees of gyp. Gyp also made appearances at the weddings of Pippa Middleton, Geri Halliwell and Jessica Ennis, to name just a few.
Why not share photos of Ms Swarovski’s weddingwith your clients and suggest they follow suit by adding interest to the simple stem by incorporating accessories like our pearl sprays and loops, diamante branches, pearl and diamante pins and amazing wraps (pictured above); all perfectly complementing the cream hues and cloud-like sprinkles of gypsophila white.
We also offer a whole range of faux Baby’s Breath in all sorts of colours.