As reported last month in the national news, artificial flowers are seeing a comeback.
John Lewis has seen a huge surge in sales of artificial blooms while a rising number of high-end independent florists and interior designers are now advocating beautiful faux floral creations.
Forget their tacky reputation of the past. As new generations become key target groups and product quality continues to improve, permanent botanicals are no longer seen as second-rate alternatives to the real thing. With this change in attitude comes a shift in perceived value, as businesses can now charge higher, if not luxury, price tags.
John Lewis is offering a hydrangea arrangement for £200, but it shouldn’t just be corporate brands able to take advantage of the trend. To help you get in on the act, we’ve launched a large new line of artificial flowers and foliage in time for wedding season!
Faux blooms are now accepted in all forms, and they’re particularly useful in wedding and event work for a plethora of reasons …
- You’ll immediately lower expenditure and increase profit as they can be used over and over again.
- Forget all worries about important flower deliveries arriving late, or with incorrect or poor quality product.
- The bride wants peonies out of season? Now she can have them.
- Offer more for couples on a budget by creating pre-made arrangements and hiring them out at a lower cost than a bespoke design.
- Artificial foliage is immensely useful for making a thick, reusable cost-effective base for large-scale flower designs.
- Artificial flowers and foliage are perfect additional venue decorations, whether it’s ivy framing the room or small floral details scattered in different areas, even if the bride still wants her key pieces to be fresh.
- Flower walls made famous by stars like Kim and Kanye can be created quickly, easily and will be more eco-friendly with reusable foliage tiles.
- More and more couples are requesting eco-friendly, plastic free weddings. While most florist businesses can’t claim to be perfect when it comes to our footprint, one option is to market your faux flower to the growing number of planet-conscious consumers by promoting the fact that they are reusable blooms.
- “Real touch” blooms are now available, even closer to the real thing than traditional plastic versions of the past. Check out our range of “real touch” flowers and foliage.