March 11th, 2020 jamesdouthwaite

Round-up of Mother’s Day bouquets from online companies

We round-up the offering of online flower companies

We’re proud to support local, independent florists. And we all know discount supermarket prices are unbeatable, but you might find it interesting to take a snoop and see what others are up to.

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August 29th, 2019 jamesdouthwaite

18 tips for holding successful wedding consultations


Our industry survey showed brides and grooms most often make first contact with their florist about one year ahead of their wedding date. Unfortunately for florists, that means when you’re busy dressing venues and delivering bouquets this wedding season, it’s also time to start thinking about next year’s wedding bookings.

Here, we’re sharing 18 top tips to help those consultations run without a hitch a whole year before your new customers get hitched.

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July 27th, 2019 jamesdouthwaite

Revealed: wedding business survey results


As every florist but few clients realise, simply asking the cost of wedding flowers is like asking the length of a piece of string.

There’s very little data for the florist industry which means it’s hard to assess the state of the sector or predict what’s to come, and it can leave customers in the dark in terms of knowing what to expect and how to order – particularly for large-scale, one-off buys like a wedding commission. We aim to be a florist’s first port of call when it comes to wedding work, offering bridal accessories and décor necessities big or small, from hair pieces to ribbon, plinths to pins and everything in-between. Which is why we wanted to assess the state of the wedding flower sector and help our customers at the same time.

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June 26th, 2019 jamesdouthwaite

10 ways to display flowers for quality first impressions & lasting impact


— This competition is now closed, sorry! —

Our subconscious works in mysterious ways and the same product can have a totally different impact depending on whether it’s displayed in a stylish or slapdash way. Small business owners in creative industries know the importance of finishing touches. Decorative in-store displays, elegant gift wrap, branded packaging and attractive delivery methods will make all the difference. Get those minor details right with thoughtful, professional touches and your brand will be immediately perceived as higher value.

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May 13th, 2019 jamesdouthwaite

34 floral hoop ideas in all styles


The hoop, officially one of the year’s biggest wedding trends. Not only that, floral hoops are even making an appearance as boho home decor and garden party decorations – use artificial flowers and you’ve got a cute indoor wreath to hang from the wall.

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April 8th, 2019 jamesdouthwaite

9 reasons to think faux for wedding flowers


As reported last month in the national news, artificial flowers are seeing a comeback. John Lewis has seen a huge surge in sales of artificial blooms while a rising number of high-end independent florists and interior designers are now advocating beautiful faux floral creations.

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March 7th, 2019 jamesdouthwaite

Free flyers for YOUR local florist this Mother’s Day


We’ve produced a flyer to help you draw local business while educating consumers about the best way to buy flowers.

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February 6th, 2019 jamesdouthwaite

Add value to roses all year round!


“If you look for it, I’ve got a sneaky feeling you’ll find that love actually is all around.”


…wise words spoken by Hugh Grant playing the Prime Minister, but which film did he say them in? Our newsletter subscribers were treated to Valentine’s giveaways on answering correctly, sign-up now to win next time!

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November 22nd, 2018 jamesdouthwaite

Winter wedding trends in the spotlight: natural vs sparkle


Winter weddings are on the rise!

More and more couples are tossing the rulebook when selecting the date for their wedding day. Ceremonies are no longer confined to weekends and while summer remains peak season, a growing number of brides and grooms are opting to wed over the colder months instead. In fact, statistics have shown that there was a 69% increase in winter weddings between 2013 – 2014 and this figure has been rising in thousands ever since.

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August 20th, 2018 jamesdouthwaite

How to run a flower crown workshop – the easy way

0 flower crown workshop inspiration advice florists lead

Workshops in all forms are becoming more and more popular, and for florists they’re a way to target a new customer base and really engage with them to create long-lasting customer relationships. Thanks to Pinterest and fairy tale wedding shoots, flower crowns are a number one choice. Here’s how to do it like a pro, and with a handy shortcut so it runs without a hitch.

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