Workshops in all forms are becoming more and more popular, and for florists they’re a way to target a new customer base and really engage with them to create long-lasting customer relationships. Thanks to Pinterest and fairy tale wedding shoots, flower crowns are a number one choice. Here’s how to do it like a pro, and with a handy shortcut so it runs without a hitch.
William and Kate were wed way back in 2011 but as proven by industry sales since then, royal weddings really do set trends for a long time after the big event. Experts at Bridebook shared the stats, “Ever since Kate and William’s wedding, lace has dominated wedding dresses in the UK, with 45% of UK brides wearing lace on their big day in 2017 and only 16% wearing satin or silk. Just as with Kate’s influence, we are sure to see Meghan’s dress completely transform the wedding dress styles for many years to come.”
If the competition pieces at this year’s Chelsea Flower Show are anything to go by, florists have a special set of skills that mean they can create just about anything with unlikely materials. While everyone knows a florist can pull together a hand-tied in a matter of minutes, the average Joe Bloggs probably doesn’t realise that they can also build competition-winning floral thrones using recycled bannisters, fashion chandeliers out of hula hoops, build chuppah structures out of sticks, and there’s a world of possibilities with chicken wire.
Being an independent florist doesn’t just mean you’re good with flowers, as competition grows from both supermarkets and online operators what now sets a serious florist apart is a whole load of niche business knowledge as well. Like knowing how to get hold of unusual specialty flower varieties, providing top notch customer service, using beautiful branded packaging and knowing where to get the very best sundries to add genuine value to designs. Which is where we come in; renowned as the wedding and prom specialists but also offering hundreds of lines suitable for everyday work they’re a one-stop-shop for sundries and accessories to make every design extra special.
Pinterest is brimming with unique and quirky ways to add personality to bridal bouquets, event flowers, corsages, buttonholes and everyday blooms. Not just reserved for Etsy sellers, crafty and unusual accessories needn’t be extra effort or costly. In fact, Corsage Creations are sharing ways for florists to add sparkle to florals of all shapes and sizes, allowing you to offer special touches with serious added value.
Popularity of the flower crown isn’t fading any time soon – it’s a style increasingly sought after for weddings and events, parties, festivals, even hen do’s, christenings and birthdays. We’ve seen a surge in florist workshops across the country, where guests learn the art of floral headwear.
Here we’re sharing a range of contemporary corsage ideas, varied in both style and technique so you can create beautiful flower bracelets for any event – proms, weddings, parties, or just because.
This week we’re sharing inspiration for buttonholes. With the range of boutonnieres from Corsage Creations, you can easily make creative designs without the need for fiddly techniques – use them as a blank slate to suit all audiences. For weddings and events, they can be adorned with beautifully styled flowers to coordinate with any outfit. For teenage prom-goers, they allow for maximum creativity – letting you be a bit more ‘out there’ with design ideas.
In this video we show you how to make a Brooch Bouquet using our Fairy Tale Brooch Bouquet Kit.
In this video we show you how to make a Brooch Bouquet using our Fantasy Brooch Bouquet Kit.