August 20th, 2018 jamesdouthwaite

How to run a flower crown workshop – the easy way

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Workshops in all forms are becoming more and more popular, and for florists they’re a way to target a new customer base and really engage with them to create long-lasting customer relationships. Thanks to Pinterest and fairy tale wedding shoots, flower crowns are a number one choice. Here’s how to do it like a pro, and with a handy shortcut so it runs without a hitch.

0 1 flower crown workshop inspiration advice florists lead

Planning

• Think about your target market and timings. If you’re targeting professionals who work 9 to 5 then you’ll need to run your workshop during evenings or weekends, but if you have a lot of customers who are retired or stay-at-home mums and dads then a weekday would be a better choice.

• Decorate the room with flowers and lay out all tools and extras needed before guests arrive. A beautifully full flower stand is always a bonus and don’t forget a mirror, so that they can check themselves out in their crowns.

• Choose whether to run a free-flow session where guests can select their flowers from the stand, or plan a set flower recipe beforehand – this can often be easier from a costing perspective as you can add up each ingredient by the penny.

• Always make a mock-up flower crown with the materials you’re planning on using to see how they handle and how long they last.

• Try to use some special or unusual flower varieties, because you want to impress guests enough that they buy from you again.

• Prepare drinks and refreshments. Think ahead as local food businesses might be willing to sponsor a free or discounted spread if you promote them at the event.

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Products

We promised a shortcut for workshop novices, so here it is: headbands.

Flower crowns are hugely popular but unlike hand-tieds they’re a lot harder to get right. To guarantee future custom, it’s crucial that guests go home clutching a beautiful creation that they’re proud to show off online, and not a scrappy heap of flowers and wire that falls apart as soon as it’s picked up. So, we advise using headbands as a base to wire blooms onto. They won’t fall apart, they make teaching non-florists a million times easier and your guests will go home with something substantial and even reusable.

Our rose and daisy headbands (pictured below) are £4.95 for trade customers, a cost you can add straight onto your per person workshop fee to immediately add value and guarantee quality. You can incorporate the artificial flowers into your design, or remove or cover up them up completely.

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Unique ideas

Offer something even more special and run workshops in floral jewellery or hairpieces. We offer a selection of unique headwear, and all with specially designed plastic attachments for gluing flowers onto.

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The Luxurious and Imagination head pieces (below left), Accent Crystal Corsage Hair Clip (below centre) and Excitement Crystal Corsage Hair Band (below right) are great for hen do’s or promoting as a fun pre-party activity. Why not research events happening in your area and team up with organisers to run an offer.

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Our plastic headbands (below left), Kyra headbands (second below) and Chelsea hair combs (third below) are fantastic value for ordering in bulk, so they’re great for workshops with large groups of people.

Don’t forget Finishing Touch silver hair pins (below right) for low cost bonus points.

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Costing

• It’s not just flowers that need to be costed, don’t forget any food, drink and extras, and always cost up your own time properly, including the prep, clean up, ordering, marketing and every element involved.

• Running workshops in making headwear means you can order short-stemmed flowers and maximise use of every flower head; spray roses and stems with multiple heads are a good choice.

• Try to pair up with other businesses to decrease costs. For example, host it in a local pub or restaurant where guests can get a discounted meal or drinks if they stick around afterwards.

• Customers are willing to fork out for a memorable experience, and we’ve seen standard rates range from around £25 to £40 per head for flower workshops of varying kinds, usually lasting between one to two hours.

4 hairclips florist flowers crown workshop

Marketing

• Offer incentives like a percentage off if more than one person books, or discounts on future orders.

• Maximise promotional options by making sure workshop attendees do lots of social media activity while they’re there and give them the right hashtags and business pages to tag.

• Workshops are a great way to collect customer details to follow-up with email newsletters and other promotions.

Find our large range of specialist floral headwear right here, from headbands for wiring stems to hairpieces with plastic attachments for gluing flowers.

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July 25th, 2018 jamesdouthwaite

Results revealed: how much you charge for buttonholes & corsages

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It’s difficult for small business owners to discuss pricing structures publicly, so as leaders in the corsage and buttonhole world we decided to survey our customers to help guide florists on making those important decisions.

The results have allowed us to pin down a set of average prices among British florists, however they also showed huge amounts of discrepancy with large ranges between different florists’ rates. Naming your price depends on a number of factors; overheads, location, peak times, design style and size should all come into account, and our research proves that one size certainly doesn’t fit all. Here’s what we found.

 

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Key points explained

  • The results show a lot of variation and a large range between the most common prices charged. Simple carnation buttonhole prices range from £1 all the way through to £12. There was a particularly large amount of discrepancy between prices from those who work from home as opposed to florists working in a shop.
  • The average* price of a simple carnation buttonhole is around £4.20.
  • The average* price of an upgraded mixed buttonhole is £7.92.
  • The average* price of a wrist corsage is £14.78.
  • The largest chunk of responders, 37%, mark-up accessories and extras by x2. The second most popular mark-up choice is x2.5, voted for by 30% of responders.
  • The majority (around 67%) of participants charge between £2 and £4.99 for a simple carnation buttonhole.
  • Surprisingly, florists who work in shop premises – with rent and overheads to pay – charge on average slightly less for a buttonhole than those who work from home.
  • Comparing florists based in a rural, town and city area; those who work in a rural area charge the smallest amount, those in a town slightly more, and those in a city charge the most with £9.36 being the average price for an upgraded buttonhole.
  • Those who work in a shop said the most popular mark-up for accessories is x2, while those who work from home gave x1.5.

 

About the participants 

Click here or hit the button below to find out much more about what sort of business our participants run; whether it’s from a shop or home premises, the sort of work they do, the amount of buttonholes they sell, the location they’re in and whether they’re in a town, city or rural area.

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Corsage Creations sell the widest range of wrist corsage bracelets, all of which come with a special plastic attachment designed for gluing fresh flowers onto.

 

How much they charge

How much do they charge for a simple wired buttonhole with a single low-end priced stem (e.g. carnation)?

 

  • The average* (mean) price of a simple carnation buttonhole is around £4.20.
  • The majority (around 67%) of participants charge between £2 and £4.99 for a simple buttonhole.
  • £4 to £4.99 is the most common price for a simple buttonhole, with a quarter of responders giving this answer.
  • 7% of responders charge £1 to £1.99 for a simple buttonhole.
  • Just over a quarter (around 27%) of responders charge between £5 and £12.99 for a simple buttonhole.
  • None of our responders charge more than £13 for a simple buttonhole.
  • Several participants said that accessories such as beads and extra flowers are charged as extra.

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How much do they charge for an upgraded buttonhole (e.g. mixed flowers, unusual design, higher-value flower)?

 

  • The average* (mean) price of an upgraded rose buttonhole is £7.92.
  • Just over half (around 56%) of participants charge between £6 and £9.99 for an upgraded buttonhole.
  • The most popular price for an upgraded buttonhole, with 23% of votes, is £7 to £7.99.
  • None of our responders charge more than £20 or less than £1.99 for an upgraded buttonhole.
  • Some participants commented that the price would be higher during peak periods, and again that there would be extra charges for accessories such as Corsage Creations magnetic boutonnieres.

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How much do they charge for a wrist corsage?

 

  • The average* (mean) price of a wrist corsage is £14.78.
  • The majority (around 62%) of participants charge between £13 and £24.99 for a wrist corsage.
  • The most popular price for a wrist corsage is £15 to £16.99, with 21% of participants giving this choice.
  • The next most popular price for a wrist corsage drops to £9 to £10.99, with 18% of participants giving this choice.
  • 2% of participants charge more than £25 for a wrist corsage, and none charge more than £30.
  • Several participants commented that the price for a wrist corsage can be much more variable since the materials used can differ so much, and again prices will vary at peak times and increase with accessories and more expensive bracelets.

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How do they mark-up non-floral extras, e.g. pins, picks, brooches and sparkles from the Corsage Creations range of accessories?

 

  • The largest chunk of responders (37%) mark-up accessories and extras by x2.
  • The second most popular mark-up choice is x2.5, voted for by 30% of responders.
  • Just 1% of participants mark-up accessories by 3.5.
  • Many participants said this mark-up varies depending on the items used, while others add a standard £2 per each item.

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Business type comparisons

 

  • Below is the average* (mean) price of an upgraded mixed buttonhole from responders with different business types or in different locations.

With a shop premises: £7.93

Working from home: £8.19

Based in the North of England: £8.21

Based in the South of England (not including London): £7.50

Based in Scotland: £7.89

Large-scale business (selling more than 100 buttonholes per year): £7.95

Smaller-scale business (selling less than 100 buttonholes per year): £7.89

Based in a town: £8.05

Based in a rural area: £7.14

Based in a city: £9.36

 

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Find a huge range of buttonhole tools, add-ons and accessories at Corsage Creations. 

 

*Average is worked out using rounded figures.

 

July 5th, 2018 jamesdouthwaite

Recreating a royal wedding: advice for large-scale venue dressing

royal wedding large scale venue dressing advice tips floristry design flowers corsage creations
William and Kate were wed way back in 2011 but as proven by industry sales since then, royal weddings really do set trends for a long time after the big event. Experts at Bridebook shared the stats, “Ever since Kate and William’s wedding, lace has dominated wedding dresses in the UK, with 45% of UK brides wearing lace on their big day in 2017 and only 16% wearing satin or silk. Just as with Kate’s influence, we are sure to see Meghan’s dress completely transform the wedding dress styles for many years to come.”

While Meghan chose to carry a small bouquet, her royal nuptials with Prince Harry were dominated by an enormous flower wall which adorned the entrance to Windsor’s St George’s Chapel. It was no doubt one of the most show-stopping elements of the wedding and most memorable among the general public, inspiring brides and grooms around the world to opt for similar floral décor.

Royal wedding florist Philippa Craddock did an incredible job but with a reported team of 28 it took immense manpower as well as flowers and foliage worth thousands. An event of this size involves huge amounts of labour, logistics and even heavy machinery to reach such heights, not to mention serious health and safety requirements.

For advice on recreating the look, we spoke to award-winning florist Jenny Murphy of Flowers by Moira who shares her insights on large-scale venue dressing below.

 

anemone and stephanotis corsage creations large scale wedding venue dressing florist advice

 

Invest in planning and timing
“It always takes longer than you think! For large-scale designs, we always create a sample, even if it’s only a small-scale version, as it allows you to walk through the process. From this, we estimate how long it will take to create and can plan our tool box list and mechanics, making any improvements as we go. Ensure you have tall enough ladders and know your insurance limitations. A stem count is also essential for costing and keeping your profit margins in-tact.”

Recce the venue and access points
“A marquee for an event will usually offer access the day before, while a wedding venue may only allow you access on the morning of the wedding which means more hands will be needed to install quickly and efficiently. A site visit is essential to ensure that the venue will allow you to install large displays, and to confirm there are no health and safety issues. When you visit, make sure you take correct measurements for the size of the designs and check that you’ll have easy access to transport them into the site.”

Work in a timely and efficient manner
“Ensure you’re given clear timings for installation so that the event team have time to set up the rest of the ceremony or tables after you install. Clean as you go and use drapes and dust sheets to minimise debris and clean-up. Hire more people than you feel you need as when you’re on-site setting up time will fly by and any hold-ups or delays in access to the area will cause knock-on problems.”

 

Jenny 1 corsage creations large scale wedding venue dressing florist advice
Image: Jenny Murphy, Flowers by Moira

Insurance and health and safety are major elements to consider
“Review your policies for health and safety and working on ladders. For some large-scale events we’ve had riggers install our displays as the rules for corporate events can be much stricter, although booking your own rigger can be very costly.”

Make sure you have a fast and efficient team
“The size of your team will depend on the size of the installation. We have a team of five and if needs be everyone will be there, and extra hands might be drafted in too. You don’t necessarily need a huge team of trained florists though, often extra pairs of hands to load and unload vans, assist with feeding flowers to florists and sweeping up will create an efficient team.”

Bear in mind the breakdown
“Breakdown in wedding venues always takes place early the following morning. Timing will be dictated by the venue and you must clear as agreed. For us, it’s usually done before 8am the next day. Breakdown is brief; it takes a few hours to install but it all comes down so quickly. Make sure that if you agree to do the breakdown, it must be included in your costings along with disposal of materials.”

Make a base for your blooms
“In super-hot weather, especially if in a glass marquee or venue, we’ll often use faux foliage as a base for a hanging installation. We might also use plants with sealed roots and mosses to add volume to displays, for example trailing ivy and Boston ferns work well.”

 

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Image: Jenny Murphy, Flowers by Moira

 

Products to aid the way
Foliage is still a huge trend with many couples opting for predominantly green floral décor, and Corsage Creations offer a great selection of faux flowers and foliage to include in your large-scale designs.

 

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As Jenny mentioned, trailing ivy works particularly well, and you can buy green or variegated ivy sprays at 65cm long, bushes in 85cm and 182cm length or garlands at 6 feet long. You’ll also find large cherry blossom sprays at 95cm long in a range of cream, white and pink shades. We also offer smaller artificial rose bunches in cream and white, perfect for wiring onto beds or canopies of foliage, as well as anemone, baby’s breath and rose bushes in vibrant colours. Our stephanotis garlands at 175cm long are perfect for draping across venues and provide that elegant royal wedding look, as do our bushes of lily of the valley – the Duchess of Cambridge’s chosen flower.

 

lily of the valley and ivy corsage creations large scale wedding venue dressing florist advice

 

Top image: King’s Church International on Unsplash

June 15th, 2018 jamesdouthwaite

Win a dream creative wedding kit!

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We’re offering the chance to win a selection of florist-favourite items from our huge range of designer tools and accessories plus a stunning ready-made brooch bouquet of your choice worth around £65 each, perfect for accessorising with fresh flowers and personal jewellery, or stunning on its own!

Head over to our Facebook, Twitter or Instagram page and you’ll simply need to Like, comment or retweet the competition post to enter the draw.

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The prize

£50 worth of products of your choice and a ready-made brooch bouquet!

Our ready-made brooch bouquets are huge sellers among wedding planners and bridal boutiques, with a real luxury feel they’re a special choice for your wedding day, and they’re great for florists to hire out as they can be transformed into something individual each time with fresh flowers and personal keepsakes.

An elegant choice for any discerning bride, brooch bouquets are a huge wedding trend and perfect for anyone with a penchant for sparkle, offering a whole range of creative possibilities. They’re easy to hold and lighter than you’d think, and each bouquet can be adorned with fresh flowers, personal jewellery and antiques, or they’ll look stunning carried down the aisle exactly as they are. The lucky winner can choose from our wide range of ready-made Fancy’ diamante encrusted silver brooch bouquets.

Not only are we giving away a dream bridal bouquet, the prize also includes £50 worth products from our huge range favoured by florists and creatives of all kinds. We’ve got hundreds of brooches, buckles, picks and pins in different styles from hot pink crystals to elegant pearls and miniature rhinestone photo frames for including absent loved ones in that important day.

If it’s a rustic celebration choose from our natural jutes and décor accessories, and we can even help with an elegant Kate Middleton-inspired look with our range of lace items.

We even offer a selection of tiaras and hairpieces – sparkling, boho or lace – perfect for wedding florists and hair stylists to use as a base to get creative by adding fresh blooms and accessories, as well as event pieces and accessories like cake stands and rose petals for scattering down the aisle.

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• This competition, hosted by Corsage Creations, is in no way sponsored, endorsed, administered by, or associated with Facebook, Instagram or Twitter.

• Competition closes at 12pm on Monday 2nd July 2018.

• Entering the competition can be done via one of three methods, and the winner will be selected from all entries across all three platforms:

a) Liking and commenting on the relevant competition Facebook post

b) Commenting on the relevant competition Instagram post

c) Retweeting the relevant competition Twitter post

• Competition is only open to residents of United Kingdom and Ireland, apologies to our international customers!

• The winner will be selected at random from the collective list of entrants from all three social media channels. Depending on the method of entry, the winner will be informed the following way:

a) If on Facebook, we will reply to their comment requesting an email address or telephone number to organise delivery of the prize.

b) If on Instagram or Twitter, we will send them a direct message requesting an email address or telephone number to organise delivery of the prize.

• The full prize is: a brooch bouquet of the winner’s choice from our ‘Fancy’ range (Fancy Brooch Bouquet Elegant – Silver; Fancy Brooch Bouquet Eternity – Silver and Cream; Fancy Brooch Bouquet Everlasting – Purple; Fancy Brooch Bouquet Fascination – Silver; Fancy Brooch Bouquet Glamour – Silver; Fancy Brooch Bouquet Lovely – Silver), as well as a selection of their choice of Corsage Creations products worth £50 (product choice subject to availability and confirmation).

 

Read the full terms & conditions here

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June 11th, 2018 jamesdouthwaite

How to guarantee serious prom sales this summer

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School prom sales are a secret weapon for many local florists. Buttonholes and corsages for teens to wear to their end-of-year ball might seem a lot of effort for little reward, but by selling to youngsters you’re in fact inspiring your own future customers to come back for many years to come. Think Mother’s Day, their next party, their own wedding day and much, much more. Catering to teens also means you can really get creative, so you might find you enjoy every minute of making them, too!

We offer everything you need to tempt local teens with beautiful corsages and buttonholes – check out our huge range of wristlets, accessories and boutonnieres.

Take action – right now!

Now is the time to jump on the summer ball bandwagon as school proms are taking place throughout June and July. Most UK and Ireland school terms end in July this year, so you’ve a few weeks to put plans and promotions in place to maximise sales.

Take our poll below, read on for 9 top tips to prom success, then check out our bumper prom and wedding marketing pack for tons of seriously helpful reading material on how to sell more this season – including template letters for schools, flyers and more.

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Which corsage would be the bestseller for your customers?

No.1 – Your Time Corsage Bracelet & Watch

No.2 – Southern Belle Lace Corsage Bracelet

No.3 – Classic Corsage Bracelet – Hot Pink

No.4 – Princess Corsage Bracelet – Silver

No.5 – Zoey Corsage Cuff

No.6 – Open your Heart Corsage Bracelet

 

 

Top tips to boost summer ball sales

1. Write to prom organisers

Check the dates for your local school proms and find out who is in charge of prom decision making at your local schools; there may be a prom committee, or it might just be the heads of year 11 and year 13. Write a polite email and offer to donate a small percentage of your corsage sales to the school and you could become the official supplier for years to come.

 

2. Set up a pick n mix prom bar

Set up an in-store prom display and have all your wristlets and accessories on display plus a few made-up designs with flowers with prices for everything clearly marked. We sell a range of wristlet display stands, and even a display hand for modelling corsages. A pick n mix prom bar can work wonders as teens who visit the shop are excited to pick their items and add-ons.

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3. Visit local schools

If you visit a school at the start of the day, try offering a few freebies for them to wear during the day (and hopefully they’ll get attached!) Or bring a number of corsages for teachers, secretaries etc. They’ll appreciate the extra effort and as they wear the flowers around school, they can tell everyone about your event and your store. Remember, the staff could be your customers too. Have your offerings mentioned in the morning announcements at the school or college.

 

4. Perfect your prom portfolio

Sort through your wedding and prom photo libraries; pick your best shots from previous years, create catalogues and online albums and make sure you’ve a strong pricing structure to match. Remember, teens have their own tastes so make sure you have lines that the younger generation likes, not just things that you like. The Zoey corsage cuff is perfect for a large design for an individual teen (pictured top).

 

5. Collaborate with likeminded local businesses

Contact local prom and wedding related businesses and see if you can collaborate. Offering packages or simply displaying one-another’s leaflets and sharing social media posts all helps.

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6. Plan ahead with an event

Something to schedule and start thinking about now for next year: plan ahead with promotional events like an open house, design show, prom party or another event to promote your business as the number one place for prom accessories. Make sure you plan the date to give your customers enough time to order what they will need.

 

7. Offer add-ons

Suggest affordable add-on gifts for their prom date or even for mum and dad, to gain their custom too. Try offerings a single short-stemmed rose as an add-on at a discounted price and – especially if the corsage is a gift for a date – they’ll be hard-pressed to turn it down.

 

8. Set up a referral programme

Have students hand out cards with their name on it and for every (xx) cards returned with an order, they receive a free corsage.

 

9. Sell the sparkle first

You might find it’s easier to attract teens with pretty jewellery before getting to the fresh flowers, so really promote the wide range of bracelets available that can all be kept as a keepsake afterwards. The Your Time wristlet – complete with a watch – is great for this.

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May 23rd, 2018 jamesdouthwaite

11 innovative essentials only a florist can use best

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If the competition pieces at this year’s Chelsea Flower Show are anything to go by, florists have a special set of skills that mean they can create just about anything with unlikely materials. While everyone knows a florist can pull together a hand-tied in a matter of minutes, the average Joe Bloggs probably doesn’t realise that they can also build competition-winning floral thrones using recycled bannisters, fashion chandeliers out of hula hoops, build chuppah structures out of sticks, and there’s a world of possibilities with chicken wire.

While we pride ourselves on sourcing gorgeous accessories for your wedding and event work, we’re also always on the hunt for those niche tools of the trade that only a professional florist could make strangely good use out of.

Check out our 11 favourites and let us know if you can think of any new and imaginative uses for them!

 

1. Foam bouquet handles
Such a simple way to solve those lumpy bumpy stem situations; just slot into place and cover in ribbon or fabric to give brides something sleek and comfortable to hold. They’re also essential if you’re making your own brooch bouquet frames.

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2. Design disk
Our famous patented attachment comes with all of our corsage bracelets, but it’s also available standalone with magnets so it can be attached to just about anything. Add some cold glue and fresh blooms to equal endless creative possibilities. They’re specially designed in the perfect material for gluing flowers, so you can use them to create anything from handbag accessories to venue décor, artistic sculptures to small add-on sales.

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3. Tulle & organza
Unusually useful when it comes to weddings, keep a roll of tulle or organza in the van or shop and you’ll be surprised at how often it comes in handy. Use tulle to create decorations such as pew bows, chair back bows or even to decorate balloon weights, and organza is great for table runners and other venue decorations. Use it to strengthen large designs or to cover-up mechanics, for wrapping around bouquet handles or for stuffing the gaps between brooches on brooch bouquets.

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4. Bouquet armature
An amazing tool to make creating brooch bouquets as well as fresh and faux flower bridal bouquets easily and beautifully. Available in large, small and tear-drop shaped, our armatures are like a blank canvas for you to work from. They’ll provide the perfect shape for a tight round design, or use them as a base to build on for something larger – offering complete creativity as you can wire absolutely anything into them and still finish with a neat handle to hold.

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5. Corsage clips and magic corsage magnets
Stop being restricted by heavy flower heads and fiddly pins and instead look at buttonholes and corsages in a creative new light. Our corsage clips come in green and metal and they’re perfect for producing lots of buttonholes on a budget as it’s so quick and easy to attach flowers, either with wiring or gluing. Or, trial our magic corsage magnets which allow you to place designs vertically, horizontally or at any angle you choose while offering total flexibility to create anything you can think of – all firmly held in place by our powerful magnets.

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6. Wooden pegs
A fun way to attach cards to arrangements, wooden pegs can also be used for fixing photos, pictures or other accessories to your designs and projects. They’re also great for window displays and can even make a cute way to decorate venues – think pegged photos of the bride and groom strung across the room or thank you notes pegged to the bouquet for the mother of the bride. We offer two sizes with mini versions and sets accessorised with little ladybirds.

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7. Cold glue
If you’ve ever made a corsage before it’s likely you’ll have already picked up a tube of cold glue, so we don’t really need to remind you of its immensely useful qualities. Always have one in the shop for both extending your creative possibilities in all elements of floral design and for fixing floral mishaps.

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8. Jute
Jute is a one-track route to success in achieving that sought-after natural aesthetic. Use it instead of cello for wrapping hand-tieds, nestle your wedding deliveries in it, decorate the shop with it, or use it to make table runners or decorations for a rustic wedding. It’s great for getting creative; think wrapping tin cans in it to create a quirky DIY container or adding it to corsages and buttonholes. Ours comes in 15cm, 30cm and a ribbon-like width of 7cm x 5m.

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9. Corsage box
Your work is precious, don’t let it get destroyed during delivery. Ship corsages, buttonholes or other small designs in our plastic corsage boxes both for protection and to give your business a professional appearance. Just add organza or ribbon to decorate.

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10. Skinny, bullion and aluminium wire
Always, always, always have wire on hand at all times – we didn’t need to tell you that. Snapped a stem? Lost a button? Broken a piece of kit? Need to attach some obscure object to an arrangement? Just wire it. Make sure you’ve a range of different widths and strengths in your stash as our tough aluminium wire can add strength and shape to a design while our skinny bullion is great for attaching things and adding an unusual texture. All are available in a wide range of colours.

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11. Satin ribbon
Another item you probably already store by the bucket-load, but something you can seriously never have enough of. Use it for wrapping stems, hiding mechanics, decorating packaging and making corsages through to stringing things to the ceiling or even fixing furniture; we won’t list its endless uses but make sure you’ve got it in endless supply and in the wide range of widths and colours available from our range.

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March 27th, 2018 jamesdouthwaite

10 things you didn’t know about rose gold: the perfect floral accompaniment

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As the rose gold trend continues to shimmer across all kinds of industry and still with serious celebrity backing, here at Corsage Creations we knew we had to lead the way in rose gold floral accessories for the 2018 wedding season. To ignite your inspiration, we’ve compiled a list of lesser-known facts about the special metal, and to make sure it’s insanely easy to incorporate into your designs we’ve added a rose gold option to a large number of our most popular product lines.

See the full rose gold selection here, which includes brooches like favourites Heirloom and Aurora, as well as our chair backs, amazing wrapsdiamante branches and rhinestone quintetspearl sprays and loops, plus buttonholescorsage bracelets and our gleaming and lacey leaves.

 

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1. With flowers, it’s perfectly paired with pale pinks and serenity blues

While there are a million colour combinations to be made, rose gold accessories are particularly striking when paired with pale pink blooms, naturally. Think Sweet Akito roses, Pink Lollypop hydrangea and Fantasy snowberries. Head down the vintage route with an Antigua or Babylon carnation and you’ll find your rose gold accessories will draw-out that antique appearance.

If you’re looking for contrast, be led by Pantone. Their colour experts paired ‘Rose Quartz’ (a pale pink) with ‘Serenity’ (a cool blue) to create 2016’s Colour of the Year, so opt for a similar serene shade of blue to follow suit. Delphinium, nigella and scabiousa make the perfect choice for summer, while muscari looks sweet in spring and there’s a huge selection of cool blue hydrangea varieties, including Blue Lollypop.

You’re spoiled for choice when it comes to the rose gold aspect, so scour the range at Corsage Creations where you’ll find a whole host of pins, picks, brooches, stickers, corsage bracelets, buttonholes and more; all designed for pairing with flowers.

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2. Its Russian history

In nineteenth-century Russia, Carl Fabergé (of Fabergé egg fame) brought the luxury metal to public attention when he opted to blend yellow gold with copper to create an alchemic, blush-toned hybrid, originally called ‘Russian gold’, but very similar to the rosy shade we see today.

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3. Its (even earlier) ancient Colombian history

Researchers found that Colombia’s Nahuange people, who lived during the first millennium AD, were capable of making impure gold appear more valuable by giving it a rosy sheen. After studying 44 pinkish metal artefacts including nose pendants, necklaces, earrings, belts, and bracelets, experts discovered that they often intentionally over-polished, refined and burnished their gold products to reveal pink and orange tones underneath, creating fashionable rose-gold jewellery.

 

4. It became an icon with Cartier

It returned to the spotlight around the 1920ѕ when Cаrtіеr launched their Trinity ring. It may be almost a century old, but the Trinity ring remains one of Cartier’s most iconic creations. In the jewellery world it’s a cult classic and comprises of three bands of gold in shades of grey, yellow and of course, rose.

 

5. Pantone gave it the nod

It’s commonly known that the famous paint company’s trend predictions almost always come true, with their Colour of the Year consistently infiltrating all sorts of industries for years after it is announced. Rose gold was given official permission to shine in 2016 when Pantone cited it as one half of its first duo Colour of the Year, named Rose Quartz & Serenity.

“It’s hard to dislike a colour that you will naturally look good in,” Leatrice Eiseman, executive director of the Pantone Colour Institute, told Allure. “With pink and any of the rose colours, whether used in a ring, a piece of jewellery, or something you wear around the face, it throws this wonderful glow onto the skin.”  

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6. As did Apple

Not just a tech company, Apple is widely recognised for pushing boundaries in trends and stylish product design, developed to clothe its ground-breaking technology. And while it didn’t invent rose gold gadgets (Wired tell us Samsung did that with its Galaxy Note 3 in 2013), Apple did make them mainstream with its iPhone 6s in 2015.    

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7. Vogue says: avoid using it everywhere at weddings

But DO use it to accessorise. In the magazine’s recent report named “wedding trend mistakes to avoid”, Mindy Weiss of Mindy Weiss Party Consultants says: “Don’t get me wrong, I love this elegant colour and it’s still very much in-demand right now. But going all-in with rose gold can make your wedding feel dated years later. Instead, opt for touches of rose gold throughout your wedding decor. It will make the colour pop and feel less overwhelming. Take it a step further by mixing other metallics as well.”        

 

8. It’s going to be 2018’s big engagement ring trend 

According to leading jewellery blog JewelryKind it will be this year’s top engagement ring choice for soon-to-be-weds, as demand is still sky-rocketing and it’s still regularly spotted on celebrities.    

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9.It’s a huge current hair trend

The shade of hair dye, which goes by an interesting mix of names from ‘buttered rose gold’ to ‘rose brown’, is all over beauty blogs and magazines right now. Experts at L’Oreal Paris and Wella Professional have given their seal of approval while even Kim Kardashian has dabbled with it too. 

 

10. It can be found everywhere (even in plumbing)

And finally, just to name a few more places it’s appeared: Northstar Balloons said it was their most popular line in 2017, it’s a trend spotted in plumbing fixtures (according to top US interior designer Danny Russo), Ferrari has made a rose gold car, it’s sprinkled on wedding cakes, all over interior accessories, lining fabrics, it’s taking over technology, oh and of course it’s one of the biggest new lines at Corsage Creations.

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January 23rd, 2018 jamesdouthwaite

5 key trends you’ll need this season: your SS:18 forecast

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We travel the globe to source unique design tools and accessories, all with florists and event planners in mind, so we’re often first to spot the latest industry trends and innovative new ideas.

Our new catalogue is landing on doorsteps up and down the UK this week (flick through online here), and we hope that our 2018 collection will tick all the boxes; whether you’re adding special touches to florals, in search of clever cost-effective ideas or in need of innovative tools to save time and money.

Make Ultra Violet go the extra mile

Global trend experts have spoken, and purple has officially been crowned the colour of 2018. Since Pantone named Ultra Violet its Colour of the Year, designers around the world have included purple in their predictions; and we’ve a huge host of products in a similar shade – see our full selection of purple products here.

Check out our brand new glitter lilac butterflies on a wire, and in the classic range you’ll find a variety of purple corsage bracelets, brooches and feathers. Plus, in perfect purple we’ve got Kara’s Kisses, bling it on stickers, metallic wire, amazing wraps, faux rose petals, satin ribbon and more. Take full advantage of the trend and get your hands on our stunning, ready-made purple everlasting brooch bouquet while stocks last, at its lowest price!

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More, more, more rose gold

2017 was a rose gold frenzy, in the jewellery world and beyond. It’s a trend set to stick around so we’ve added a rose gold option to a number of our most popular product lines, see the full selection here. It includes brooches like favourites Heirloom and Aurora, as well as our chair backs, amazing wraps, diamante branches and rhinestone quintets, pearl sprays and loops, plus buttonholes, corsage bracelets and our gleaming and lacey leaves – perfect for adding a subtle gleam to all sorts floral designs.
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Go faux

With quality increasing at a spectacular rate, silk flowers have become increasingly popular over recent years and are no longer shunned as an ugly alternative – even favoured by stylists, interior designers and fashion mags for certain occasions. We’ve expanded our range of faux flowers and foliage to include a host of ivy, cherry blossom and anemone (coming to the web-shop soon), and all are an extremely cost-effective way to transform a venue. Another popular option is scattering petals, so we’ve just added a new line of romantic colours to our silk range, including grey, blush pink, wisteria, pure white and burgundy.
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Animal-around

Animals incorporated into design are predicted to be big this year (from Pulbrook & Gould’s safari wreath to ‘grammable wildlife ceramics and luxury bird-cage lampshades) so you’ll find new feathered friends in our collection including a thrush and blue tit – perfect for replicating the top interior trend. Plus, our colourful butterflies have had a glittery makeover, and we’ve launched a line of ladybird pegs and stickers, great for making orders more memorable.

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Little trend-setters

We’re especially excited about our large new line of children’s corsage bracelets – created especially for little wrists, they offer a great add-on sale for wedding bookings so that even the smallest of bridesmaids can take to that aisle like a catwalk.

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See the catalogue

We’ve added too many new products to list them all here, so browse the full webshop, flick through the catalogue online or order one in the post.

January 16th, 2018 jamesdouthwaite

9 ways to make Mother’s Day designs extra special – and profitable

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Thanks to its lack of rose thorns and holly spikes, Mother’s Day is probably the nicest peak, but it can still be a bore to churn out the same old pastel pink arrangements year after year. With flower prices ever on the rise and supermarkets upping their game, it’s on florists to set the bar higher with special designs.

How’s that possible if everybody’s buying the same flowers? One way is with accessories! Set yourself apart from the chains and online retailers, and add special touches to increase mark-up and up those profits on every order.

 

Personalise flowers with photo lockets

What more would mum want on Mother’s Day, than a photo of her loved ones? These Rhinestone Charms might be our most effective product line when it comes to giving florists a serious edge, and at £3.50 they’re a steal and can be turned into keyrings afterwards, so why not promote them far and wide; and wire one into every design!

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Little budgets: think inside the box

And outside the handtied. Money can be tight for many young sons and daughters, so at Mother’s Day, you’ll find more customers looking for something seriously special but on a smaller budget. If you’re offering simple one or two stem sales, make sure they’re beautifully wrapped or carefully displayed in a gift box, so she’ll open it in the same way she would if it were a piece of jewellery. Add a special pin like our Stamen Cluster or Princess Brooches, and starting at just £1.50 they won’t break the bank but will make it a luxury gift she’ll remember.
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Make more from your spiral

While handtieds will always be the big sellers, it’s not just stems you could be spiralling. Why not incorporate a Pearl Spray or Crystal Bunch as you twist to add a touch of excitement – and extra mark-up – to your regular Mother’s Day range.
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Put her name on it

Experts say personalisation is still a key retail trend, as modern consumers continue to seek special products and veer away from the same mass market stuff they’ve become accustomed to. With our Glitter Letters or Monogram Letters you can write mum’s name on anything, from flowers to plants to packaging.
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Add metallic leaves to your foam arrangements

“Metallics are and always will be a classic and the perfect addition to any colour palette”, so says Coco Wedding Venues, and we have to agree. Simply wire some into your Mother’s Day foam designs to add a special twist – she’ll love the Gleaming Leaves, our Diamond Ivy Leaf Spray will add a delicate sparkle, while our Lacey Leaves or Chic Leaves bring a more elegant touch.
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Go grey

Not one for everybody, but something for the eccentrics. Grey is currently a huge colour trend, particularly in interiors (and even in hair!), so we’ve just added a grey option to our feather accessories which can be fixed or wired into all sorts of designs. If you’re after more vibrant colours, check out the whole range of Flutters, Fluffy Feathers and Tweetie Feather Accents – perfect for adding an interesting new texture to florals.
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There’s a world of things you can wire into handtieds

Our products are all sourced with florists in mind, so it’s extremely easy to add wire to almost anything. Our Heart Wands are perfect for Mother’s Day, our Butterflies and brand-new Glitter Butterflies arrive pre-wired, and our huge range of beautiful brooches come with a long, flexible pin for inserting or wiring anywhere.
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Ribbon with edge

Whatever you do, make sure you stock up on the essentials, including pink ribbon. Don’t invest in loads of heavily branded Mother’s Day stock, because it’s tricky to get rid of ‘World’s Best Mum’ ribbon once the event is over, and it’s a pain to sit on it all year. Instead, our Baby Pink Double Faced Satin ribbon comes in a range of sizes, or opt for Beaded Lace to make it extra special.
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Planning a flower crown workshop?

Mother-daughter flower crown workshops are increasingly popular, but attempting to teach 20 non-florists the techniques of intricate wiring can be tricky. Make everybody’s life easier – and guarantee they’ll all leave smiling – by having them wire flowers onto one of our many headband, tiara or hair-piece options instead.
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April 22nd, 2017 jamesdouthwaite

9 Skills You Only Have If You’re A Florist

Being an independent florist doesn’t just mean you’re good with flowers, as competition grows from both supermarkets and online operators what now sets a serious florist apart is a whole load of niche business knowledge as well. Like knowing how to get hold of unusual specialty flower varieties, providing top notch customer service, using beautiful branded packaging and knowing where to get the very best sundries to add genuine value to designs. Which is where we come in; renowned as the wedding and prom specialists but also offering hundreds of lines suitable for everyday work they’re a one-stop-shop for sundries and accessories to make every design extra special.

 

You can do anything with a piece of wire

It’s a longstanding industry joke that floral laymen couldn’t handle a double leg-mount, but it’s also true as it takes training and practise to really get your fingers round a 22 gauge. So many floral designs involve wire-work, and the extra special ones will often require a lot of it. Like this princess-perfect creation by Jens Jakobsen on which he’s wired succulents, seed heads, orchid heads, diamante sprays and… A WHOLE TIARA!

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And a tube of glue

Also a crucial part of training and if you’re keen to compete in national floristry competitions like RHS Chelsea you’ll find a tube of cold glue may become your best friend as it allows for seriously intricate design-work. But it’s also so handy for weddings, proms and even everyday arrangements as it’s crucial for so many corsage and buttonhole designs plus it’s used for gluing accessories like pearls, sparkles and other flowers to anything and everything.

 

 

And a knife!

An obvious one but it’s what you do with it that really matters, for example only a true creative florist would think to slice an Angelica flower in half in order to affix it to a flower girl’s wand, like this bright idea from Jens Jakobsen.

 

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You know where to find the smartest products

A few years in the industry means you’ll know your preferred suppliers and you’ll be in the know when any new product comes out; be it new solution to make your flowers last longer, the latest leaf shine, a clever new rose stripper or handy buttonholes and corsage clips like these from Corsage Creations which mean you can say goodbye to awkward pins as they’re all magnetic and come in a range of styles, all with design disks specially made for gluing flowers.

 

 

You source unusual materials

Renowned for thinking outside the box, creative florists don’t minimise materials to whatever’s on the flower stand. Instead shells, pearls, seed heads, quirky foliage, brooches, metallic leaves, fruit, snipped garden flowers, sparkly pins, skeleton leaves and so much more all add value and special touches to unique designs that can’t be found anywhere else.

 

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You’ll create bespoke designs for all tastes

Catering to different tastes and not being afraid to break the rules is a key factor for florists who care about pleasing their customer base, like this punky prom design created for a new teenage customer by Pip Holley.

 

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You have an eye for shape and texture

Designer Jens Jakobsen created this bridal bouquet with a serious eye for design, with no typical ‘flowers’ and petals, he’s used craspedia and rose hip berries to echo the shape of Corsage Creations pearl and flower brooches. And by immersing a large brooch in this en-masse gyp bouquet he’s created a dazzling combination of textures, plus only a creative florist could think to bend callas to make this circular chair back.

 

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And an eye for detail

Add immediate interest to a classic design with a string of pearls or pearl sprays, as Cathy Penrose from The Flower Shop in Oxfordshire has done here. Or in this design by Hattie Ali, a few simple butterfly pins hold the bouquet handle in place and immediately add a special touch for the bride who loves to sparkle; so much more exciting than a plain-headed pin.

 

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Your creations last forever

Your designs are so special they’ll be treasured in memories and photos long after wedding days have long gone, but actually with Corsage Creations you can genuinely leave customers with a keepsake as so many of their products can be kept and reused, like their tiaras, hair clips and massive range of corsage wristlets. Plus, flower crowns are still a mega trend but how many brides can boast being able to keep theirs long after the big day? Source your headdress from Corsage Creations and she can.

 

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Thanks to designers Katie Jane-Pridmore, Pip Holley, Jens Jakobsen, Hattie Ali and Cathy Penrose for these gorgeous ideas.