July 25th, 2018 jamesdouthwaite

Results revealed: how much you charge for buttonholes & corsages

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It’s difficult for small business owners to discuss pricing structures publicly, so as leaders in the corsage and buttonhole world we decided to survey our customers to help guide florists on making those important decisions.

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June 12th, 2018 jamesdouthwaite

Free flyers for florists: prom sales to create future customers

We’ve made a new free flyer to help teens – your future customers – choose corsages and buttonholes for their summer prom.

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June 11th, 2018 jamesdouthwaite

How to guarantee serious prom sales this summer

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School prom sales are a secret weapon for many local florists. Buttonholes and corsages for teens to wear to their end-of-year ball might seem a lot of effort for little reward, but by selling to youngsters you’re in fact inspiring your own future customers to come back for many years to come. Think Mother’s Day, their next party, their own wedding day and much, much more. Catering to teens also means you can really get creative, so you might find you enjoy every minute of making them, too!

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June 22nd, 2015 jamesdouthwaite

Florists: school fundraising letter

Use this letter template when writing to the school or college about fundraising possibilities.

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June 22nd, 2015 jamesdouthwaite

Checklist for successful promotion at prom season

Download this checklist to ensure your have a successful Prom season. Enter the date of the Prom into this spreadsheet and follow the advice and tips next to the corresponding dates.

Download here: Prom Checklist for Success (Microsoft Excel Format)

May 6th, 2015 jamesdouthwaite

Six Ways to Put a Spring into Prom Sales

1. Get out there and sell your­self! Proms are a rapidly expand­ing mar­ket thanks to US film and TV. Young Brits are keen to match their Amer­i­can coun­ter­parts with a big­ger and bet­ter bash each year, but many stu­dents aren’t aware of how many excit­ing options are avail­able to them. So the best way to make your­self and your offer­ings known is to actu­ally go out and visit schools. Hand out fly­ers, show off exam­ples, and even hold ‘have a go’ ses­sions if schools allow it. Check out our mar­ket­ing pack for more ideas.

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August 25th, 2011 jamesdouthwaite

Find Out How Florists Are Maximising Their Sales

Here are just a few tips from two Corsage Creations customers showing how they maximise their sales of the Corsage Creations range.

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June 23rd, 2010 jamesdouthwaite

Florists: show off your best!

Here is a great way to exclude your competition from your customers. Having signature items that your competition does not or cannot carry will make your customers feel special and show you as a LEADER in the industry. Here are a few ways to become a Leader.

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June 23rd, 2010 jamesdouthwaite

Florists: remember your add-ons!

Add ons are a great way to boost your income, here is how to use them.

Growing up in a flower shop, one thing I was always responsible for was making sure we had plenty of balloons blown up on Valentines’ Day and Mothers’ Day. We always loved the add on sales. This additional income can also be generated from your Prom and Wedding sales, and in more than one way. Here are a few suggestions.

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June 23rd, 2010 jamesdouthwaite

Blueprint for success: plan your work and work your plan

BLUEPRINT FOR SUCCESS: START A PROM PLAN TODAY TO MAKE MORE MONEY

A great lesson that many business people have shared with me is “Plan your work and work your plan”. This sounds easy, but the hardest part is to create the timeline that goes along with the plan.

Here are key points that you will want to do for a successful Prom season.

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