July 27th, 2019 jamesdouthwaite

Revealed: wedding business survey results

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As every florist but few clients realise, simply asking the cost of wedding flowers is like asking the length of a piece of string.

There’s very little data for the florist industry which means it’s hard to assess the state of the sector or predict what’s to come, and it can leave customers in the dark in terms of knowing what to expect and how to order – particularly for large-scale, one-off buys like a wedding commission. We aim to be a florist’s first port of call when it comes to wedding work, offering bridal accessories and décor necessities big or small, from hair pieces to ribbon, plinths to pins and everything in-between. Which is why we wanted to assess the state of the wedding flower sector and help our customers at the same time.

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June 26th, 2019 jamesdouthwaite

10 ways to display flowers for quality first impressions & lasting impact

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— This competition is now closed, sorry! —

Our subconscious works in mysterious ways and the same product can have a totally different impact depending on whether it’s displayed in a stylish or slapdash way. Small business owners in creative industries know the importance of finishing touches. Decorative in-store displays, elegant gift wrap, branded packaging and attractive delivery methods will make all the difference. Get those minor details right with thoughtful, professional touches and your brand will be immediately perceived as higher value.

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April 8th, 2019 jamesdouthwaite

9 reasons to think faux for wedding flowers

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As reported last month in the national news, artificial flowers are seeing a comeback. John Lewis has seen a huge surge in sales of artificial blooms while a rising number of high-end independent florists and interior designers are now advocating beautiful faux floral creations.

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March 7th, 2019 jamesdouthwaite

Free flyers for YOUR local florist this Mother’s Day

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We’ve produced a flyer to help you draw local business while educating consumers about the best way to buy flowers.

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February 6th, 2019 jamesdouthwaite

Add value to roses all year round!

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“If you look for it, I’ve got a sneaky feeling you’ll find that love actually is all around.”

 

…wise words spoken by Hugh Grant playing the Prime Minister, but which film did he say them in? Our newsletter subscribers were treated to Valentine’s giveaways on answering correctly, sign-up now to win next time!

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August 20th, 2018 jamesdouthwaite

How to run a flower crown workshop – the easy way

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Workshops in all forms are becoming more and more popular, and for florists they’re a way to target a new customer base and really engage with them to create long-lasting customer relationships. Thanks to Pinterest and fairy tale wedding shoots, flower crowns are a number one choice. Here’s how to do it like a pro, and with a handy shortcut so it runs without a hitch.

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July 25th, 2018 jamesdouthwaite

Results revealed: how much you charge for buttonholes & corsages

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It’s difficult for small business owners to discuss pricing structures publicly, so as leaders in the corsage and buttonhole world we decided to survey our customers to help guide florists on making those important decisions.

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June 12th, 2018 jamesdouthwaite

Free flyers for florists: prom sales to create future customers

We’ve made a new free flyer to help teens – your future customers – choose corsages and buttonholes for their summer prom.

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January 16th, 2018 jamesdouthwaite

9 ways to make Mother’s Day designs extra special – and profitable

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Thanks to its lack of rose thorns and holly spikes, Mother’s Day is probably the nicest peak, but it can still be a bore to churn out the same old pastel pink arrangements year after year. With flower prices ever on the rise and supermarkets upping their game, it’s on florists to set the bar higher with special designs.

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October 4th, 2016 jamesdouthwaite

Special Touches To Add Value To Every Order

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Pinterest is brimming with unique and quirky ways to add personality to bridal bouquets, event flowers, corsages, buttonholes and everyday blooms. Not just reserved for Etsy sellers, crafty and unusual accessories needn’t be extra effort or costly. In fact, Corsage Creations are sharing ways for florists to add sparkle to florals of all shapes and sizes, allowing you to offer special touches with serious added value.

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