August 29th, 2019 jamesdouthwaite

18 tips for holding successful wedding consultations


Our industry survey showed brides and grooms most often make first contact with their florist about one year ahead of their wedding date. Unfortunately for florists, that means when you’re busy dressing venues and delivering bouquets this wedding season, it’s also time to start thinking about next year’s wedding bookings.

Here, we’re sharing 18 top tips to help those consultations run without a hitch a whole year before your new customers get hitched.

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July 27th, 2019 jamesdouthwaite

Revealed: wedding business survey results


As every florist but few clients realise, simply asking the cost of wedding flowers is like asking the length of a piece of string.

There’s very little data for the florist industry which means it’s hard to assess the state of the sector or predict what’s to come, and it can leave customers in the dark in terms of knowing what to expect and how to order – particularly for large-scale, one-off buys like a wedding commission. We aim to be a florist’s first port of call when it comes to wedding work, offering bridal accessories and décor necessities big or small, from hair pieces to ribbon, plinths to pins and everything in-between. Which is why we wanted to assess the state of the wedding flower sector and help our customers at the same time.

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April 8th, 2019 jamesdouthwaite

9 reasons to think faux for wedding flowers


As reported last month in the national news, artificial flowers are seeing a comeback. John Lewis has seen a huge surge in sales of artificial blooms while a rising number of high-end independent florists and interior designers are now advocating beautiful faux floral creations.

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November 22nd, 2018 jamesdouthwaite

Winter wedding trends in the spotlight: natural vs sparkle


Winter weddings are on the rise!

More and more couples are tossing the rulebook when selecting the date for their wedding day. Ceremonies are no longer confined to weekends and while summer remains peak season, a growing number of brides and grooms are opting to wed over the colder months instead. In fact, statistics have shown that there was a 69% increase in winter weddings between 2013 – 2014 and this figure has been rising in thousands ever since.

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July 25th, 2018 jamesdouthwaite

Results revealed: how much you charge for buttonholes & corsages


It’s difficult for small business owners to discuss pricing structures publicly, so as leaders in the corsage and buttonhole world we decided to survey our customers to help guide florists on making those important decisions.

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August 25th, 2011 jamesdouthwaite

Find Out How Florists Are Maximising Their Sales

Here are just a few tips from two Corsage Creations customers showing how they maximise their sales of the Corsage Creations range.

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June 23rd, 2010 jamesdouthwaite

Florists: show off your best!

Here is a great way to exclude your competition from your customers. Having signature items that your competition does not or cannot carry will make your customers feel special and show you as a LEADER in the industry. Here are a few ways to become a Leader.

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June 23rd, 2010 jamesdouthwaite

Florists: remember your add-ons!

Add ons are a great way to boost your income, here is how to use them.

Growing up in a flower shop, one thing I was always responsible for was making sure we had plenty of balloons blown up on Valentines’ Day and Mothers’ Day. We always loved the add on sales. This additional income can also be generated from your Prom and Wedding sales, and in more than one way. Here are a few suggestions.

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June 23rd, 2010 jamesdouthwaite

Florists: How to get new customers

An important lesson to get your business to thrive is always looking for new customers.

Do you have a shrinking customer base, by no fault of your own? People move, switch supplier/florist and even pass away. To continue to grow your business successfully, you must constantly be in search of new customers. Here are a few simple ways to attract Prom and Wedding customers. As always, please visit us at for more detailed instructions and other unique marketing ideas.

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June 23rd, 2010 jamesdouthwaite

Florists: don’t forget in-store displays

The most successful people in the Prom and Wedding trade not only take orders, but they embrace their customers. The best and probably the simplest, but often forgotten tool, is an in store display. By creating a small in store display you say to the customer “Please come in. We not only want your business, we specialize in it.”

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