September 26th, 2016 jamesdouthwaite

Ideas & Images For Your Internet Marketing

Cyberspace is the first place any bride-to-be, event planner or flower lover will look for inspiration and supplies for their upcoming event. So having a strong digital presence, be it with a bespoke website that shows visitors exactly who you are and what you offer, or sharing a bubbly, beautiful social media feed, will tempt new and existing customers to buy more.

We supply florist accessories in all shapes and sizes from corsage wristlets to ribbons, wires and hair-pieces, and we want to help our customers make the most out of the web, so we’re even offering up our image bank as a free resource for florists to use. It’s packed with commercial floristry’s finest, showcasing a spectrum of prom and wedding work by three brilliant designers, and all the photos are free for florists to download, simply to browse for your own personal inspiration, or to share on your website or social platforms as examples of what you could recreate.

Your online presence (that is website, social media and blog — if you have one) is like your 21st Century shop window. Here’s our advice for keeping it up to scratch:

• Ideally, all of your digital platforms should carry the same brand throughout, showing pictures of your designs and giving a feel for what you’re like as an independent business. For example, it’s so important to have an About Us page on your website and the public will warm to friendly pictures of the team on Facebook.

• Ask your web designer to make sure your site is mobile-enabled, and to make sure your SEO is the best it can be (that is, where your site lies on Google’s rankings).

• Offering e-commerce is a plus, and stats show customers will respond to an easy ‘Buy Now’ button on your homepage, or a ‘Book Now’ button for wedding consultations could also prompt faster action.

• Never, ever let offers or banners go out of date. So make sure your Mother’s Day deal is removed by 5pm on Mother’s Day itself. And during the summer months, why not have prom and wedding promotions or photos ready to go live instead. If you offer unusual products like brooch bouquets or unique corsages, make sure they’re one of the first things your prospective customer sees on your site.

• Sharing images and links from other places is a great way to create interest on your social media pages. Just always remember to properly credit where credit’s due and don’t claim designs are your own when they’re not. And make sure you hit Retweet, or on Facebook, click Share directly from the source rather than saving an image to your computer and then reposting… That’s not good internet etiquette!

We are happy for you to use their gorgeous images to boost your profile or business. All the stunning designs featured in their image bank were created by Katie-Jane Pridmore, Jens Jakobsen and Philip Holley.

 

 

Here’s a great homepage example from Neil and Anthony at Design Element Flowers

 

June 22nd, 2016 jamesdouthwaite

12 Prom Corsage Ideas To DYE* For

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How to make a corsage is one of the most Googled queries in floristry and we can see why. Do you wire or glue? How much stem do you snip? And what about buttonholes, isn’t there an easier way?!

As florists of course you know most of the answers but prom accessories have been undergoing a serious surge in popularity plus an upheaval in methods so we’re sharing a range of contemporary ideas in both style and technique so you’re totally ready for that swarm of teenage customers we hope will arrive over the next few weeks.

 READ OUR ULTIMATE CORSAGE GLUE GUIDE 

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Blue roses?! Yes, blue roses!! Whatever you think of them, it’s proven that loads of teen prom-goers are head-over-heels for dyed blooms and don’t give a damn that they’re not au naturel, so don’t be shocked to find a few in this list. We adore the way Philip Holley has combined one with a striking peacock feather on the Zoey Corsage Cuff. With that stunning dress, we reckon this really is a mix of colours to die for, even if they are dyed. *Pun intended!


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The colouring of the beaded Nadya Corsage Bracelet is coordinated perfectly to bring out gold touches in this Treasure Chest brooch and pink shadows within this chrysanth bloom. A great choice for selling to girly girls with added bright pink Flutters feathers.

 


 

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Achieve a more demure look with orchids and a touch of gyp. Dark green fern contrasts elegantly with whites and pearls, and for something unique, this wristlet comes with a watch.

 


 

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Another blue, this time teamed with spiky succulents and thistles with sleek dark callas and foliage. The result? The perfect choice for a teen prom-goer who picks out the Rocker wristlet from your pick n mix selection.

 


 

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A very special prom accessory, or an even more special gift from a first date? We adore the combination of shells and fuchsia in the design above, and with a touch of cold glue and a bundle of patience, stunning detail work like this won’t take as long as you think.

 


 

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Before offering design suggestions, ask teen customers what their prom outfit will be like. This Stylin bracelet and Sparkling Heirloom brooch pick out the subtle sparkle on our model’s dress perfectly.

 


 

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Never sure whether your stems are poking the right way? If you can’t cut your flower at its head and have to leave some stem, often bits poking out of your corsage can look out of place. As with this calla-on-a–cuff design, add a colourful floral collar to detract and neatly tape-up to make the whole thing tie-in to create the desired shape.

 


 

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Here’s another example of detracting from an unruly stem with bullion wire wrapped around the end of this scabious on a silver Rocker bracelet.

 


 

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Not too big and not too small, traditional in style but oh-so-pretty, this design simply glued to the Savannah wristlet is a sure-fire win with young prom-goers.

 


 

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Sparkles! For so many teens there’s just never enough. Go on, give them what they want. Find the pearls and glitzy picks here.

 


 

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Great for corsage customers looking for a very simple piece; this Athena wristlet has a plain silver band but of course comes complete with the special Corsage Creations plastic attachment for gluing any flowers you choose.