As every florist but few clients realise, simply asking the cost of wedding flowers is like asking the length of a piece of string. There's very little data for the florist industry which means it's hard to assess the state...
In 2024, artificial flowers made a stunning comeback as a sought-after choice for florists and consumers alike. With retailers like John Lewis reporting a surge in sales and high-end florists embracing beautifully crafted faux blooms, the stigma of artificial flowers is rapidly disappearing. As product quality improves and younger generations become key target audiences, permanent botanicals are now viewed as stylish and sustainable options rather than mere substitutes for fresh flowers. Explore the numerous benefits of incorporating faux florals into your offerings, from cost savings to eco-friendly solutions, and discover how this trend can elevate your floral designs this wedding season.
